New Delhi: From Surf’s Daag Acche Hain to Asian Paints heartfelt Har Ghar Kuchh Kehta Hai the 90s were a golden era for memorable brand taglines. Among all these Rasna’s I love you Rasna stood out as the most popular and beloved of them all. To recall during the 90s soft drink companies like Thums Up Pepsi and Coca-Cola became massively popular amongst children and adults. Other than these another summer drink that won the taste of the country was Rasna. Just seeing the small pouch and the bottle of orange liquid in one packet would light up the faces of kids. Quickly mixing the two in water and adding sugar would make a liter of Rasna which families would store in the fridge and enjoy morning and evening. These are nostalgic memories associated with Rasna but are you familiar with the story behind how this soft drink was created? Who was the person behind this drink and how did it become so popular in India? In this article we will delve into the history of Rasna its founder its road to success and many more. Know about the man behind Rasna: Areez Pirojsha Khambatta is the man who turned the popular Indian soft drink Rasna into a brand. It was its creative ideas that made Rasna a famous name not only in India but also across the world. Areez Khambatta inherited the business from his father Firoz Khambatta and took it forward. He expanded Rasna’s presence to over 60 countries around the globe. In the 1970s Areez introduced Rasna soft drink packs which were significantly cheaper compared to expensive soft drinks. The most remarkable thing about Rasna was its affordability — just a Rs 5 pack could make 32 glasses of Rasna. It was this idea of Areez Khambatta that made Rasna a household favorite especially among middle-class families where Rasna became incredibly popular. Did you know that this famous soft drink was originally named Jaffe? The name was later changed to Rasna. During the 1980s and 1990s Rasna gained widespread recognition through its marketing and advertisements. In particular the tagline I love you Rasna became popular on the lips of every child. The meteoric rise of Rasna Rasna evolved into an FMCG company with a diverse range of products under the leadership of Areez Pirojshaw Khambatta. With 9 manufacturing plants and 26 depots Rasna established a vast distribution network becoming a major player in Indias beverage sector. The company set up manufacturing plants not only in India but also in Bangladesh Dubai Saudi Arabia and Egypt. Expanding beyond beverages Rasna also introduced products such as tea pickles chutneys and fruit jams.