Suzuki Motorcycle India Pvt. Ltd. (SMIPL), is taking a digital leap forward by partnering with Flipkart-one of India's top e-commerce platforms-to offer online bookings for its two-wheelers.
This initiative is aimed at enhancing customer convenience by streamlining the buying process with a seamless online experience. Beginning April 15, 2025, customers in the eight states of Karnataka, Tamil Nadu, Maharashtra, Gujarat, Andhra Pradesh, Odisha, Meghalaya, and Mizoram-will be able to book selected Suzuki scooters and motorcycles directly through Flipkart. There is no word on whether Suzuki will roll out this service in other states as of now.
Commenting on the association, Deepak Mutreja - Vice President, Sales & Marketing, Suzuki Motorcycle India Pvt. Ltd., said, "As more customers now prefer digital platforms for their purchases, we are committed to meeting them where they are. By associating with Flipkart, we are leveraging the growing digital ecosystem to offer customers a convenient and trusted platform to explore and buy Suzuki two-wheelers. We believe this move will further strengthen our reach and customer engagement in the Indian market."
Among the models available for online booking are Suzuki Avenis scooter and its popular motorcycles including the Gixxer, Gixxer SF, Gixxer 250, Gixxer SF 250, and the V-Strom SX. This strategic move underscores SMIPL's commitment to strengthening its digital presence and meeting the evolving preferences of today's tech-savvy customers.
How It Works
The process has been made to be user-friendly from start to finish. Customers can browse the available Suzuki models on Flipkart, select their desired variant, and confirm the booking online. Once the booking is placed, the nearest authorised dealership takes over to handle documentation and registration. Once everything is in order, the customer can head to the dealership to take delivery of their new Suzuki ride.
With this collaboration, Suzuki Motorcycle India looks to simplify two-wheeler buying process by merging the ease of online shopping with its widespread dealership network.
