New Delhi: IT giant Wipro is actively building a dedicated service line focused on Global Capability Centers (GCCs) in what has been described a strategic push to capture a larger share of a fast-growing market. With this step Wipro will be in a better position to assist multinational companies in setting up and increasing GCCs in India. Wipro’s main rivals Infosys and Cognizant have already made progress in the field. This service line will help global firms to traverse the full lifecycle of GCC establishment through the Build-Operate-Transfer (BOT) model. It means that using this model Wipro will aid companies in setting up their capability centers run operations for a predetermined period and then transition ownership back to the parent organization. This will allow the clients to lessen early-stage risks and capital investments. Instead they will benefit from Wipro’s deep delivery and operational expertise in the Indian IT landscape. According to industry experts the GCC model is gaining a lot of footing with India set up to be the preferred destination for global firms seeking innovation cost efficiencies and access to talent. This decision of Wipro comes at a time when the company is rethinking its overall structure to align with changing client priorities and market dynamics. Wipro is actively hiring a Global GCC Practice Head to lead the new GCC practice who will be responsible for not only building the practice from the ground up but also working closely with Wipro’s existing market units and global business lines. Apart from leadership appointments Wipro is boosting its frontline team by hiring GCC Specialist Sales and Business Development Executives who will be instrumental in cultivating relationships with GCC center heads identifying new opportunities and ensuring Wipro’s offerings are aligned with evolving client needs. Wipro’s foray with expansion into the GCC segment is part of its broader strategy to restructure its operations around four new global business lines: cloud enterprise technology and business transformation engineering and consulting. Currently over 1500 GCCs are operating in India and the number is only going to increase with time hence Wipro’s renewed focus could help it close the competitive gap with peers and solidify its standing as a top-tier IT services provider capable of delivering end-to-end strategic value to global enterprises.