Bad news for Mukesh Ambani, Isha Ambani as Shein may scale down partnership with…, its renegotiating…
GH News April 15, 2025 03:06 PM
The recent partnership between Chinese fast-fashion giant Shein and Reliance Retail was much discussed in the news. The original deal to integrate Indian MSMEs (micro small and medium enterprises) into Shein’s supply chain is being renegotiated and may go through significant downsizing according to an Economic Times report citing sources. China’s Tariff Policies Impact Shein’s Plans The partnership announced with the objective of making India a manufacturing hub in Shein’s global operations. However after changes in Chinese authorities directives now Shein had to renegotiate its deal . The US increased tariffs on Chinese-made goods up to 145% so now China is discouraging manufacturers from relocating their operations to other countries like India. The Reliance Retail-Shein partnership was established to make India as a global manufacturing hub for Shein. Now the media report claims that the recent stand of the Chinese government has led to a reconsideration of the deal and talks are going on to revise the terms of the partnership and Shein can scale down India in the global sourcing plan. While some global companies like Apple are trying to expand their operations in India Chinese smartphone brands such as Oppo Vivo and Realme ar still not ready to relocate their production from China even though they manufacture locally for the Indian market. Shein majorly relies heavily on China for its manufacturing has been exploring options to reduce this dependence. Its partnership with Reliance Retail was part of their plan to scale up sourcing from India. However after directives from Chinese it has become difficult for them to shift their base. Shein’s India Strategy Shein had recently made its comeback in India with the help of an app operated by Reliance Retail Ventures after a five-year ban. The partnership was not limited to retail but it was to integrate 25000 Indian MSMEs into Shein’s global supply chain. This might have created a parallel supply chain based in India considering local garment and textile manufacturing availability in India. Shein was also going to share its technology with Reliance to develop an export platform for Indian manufacturers that would have helped Indian manufacturers to reach in the global fast-fashion industry. Shein’s partnership with Reliance Retail might have helped both companies to meet their ambitious targets. However after trade wars now it may limit its scope to fully utilize its capacity as per their earlier plan.
© Copyright @2025 LIDEA. All Rights Reserved.