Telenity a digital services and telco cloud company announced its reviving focus on its partnership with BSNL. Also after proof-of-concept (PoC) the company is now working on a ‘business case’ for collaborations with Bharti Airtel and Vodafone Idea. We are renewing the BSNL partnership as we speak. While there isnt an active partnership currently we are actively working on it said Ilhan Bagoren CEO of Telenity to ET Telecom. He added that Airtel has been a Telenity customer for over 15 years and the company will maintain ties with India’s major telecom operators. Telenity has been working with BSNL since 2007 when BSNL launched location-based services (LBS) using Telenity’s location-enabling server. At that time BSNL was the first Indian telecom operator to offer personalized value-added LBS to mobile consumers. India is a gateway for the APAC market. About 15-20 cent of our revenues come from India. It is among our top five markets Telenity CEO Ilhan Bagoren told PTI. Telenity plans to double its workforce in India to around 100-120 employees by the end of 2025. These new positions will focus on roles in sales pre-sales product management and architecture teams. Recognising Indias vast untapped market potential Bagoren expressed optimism about leveraging opportunities in collaboration with operator partners. There is a huge untapped market. Working closer with our operator partners we are hoping to tap the unused (potential). For instance in terms of value we have a 70 per cent penetration but in terms of trucks our penetration is 5 to 10 per cent. So there is a low-rate income but untapped market. Hopefully we are going to be tapping those markets too Bagoren said. The firm also aims to renew its partnership with BSNL -- its first customer when it entered the Indian market. India serves not merely as a market but as a strategic hub for Telenitys business expansion globally the CEO said. Our aim continues to be the delivery of scalable ROI-based solutions that enable Communication Service Providers (CSPs) in India and globally to forge ahead into the digital future. Together we can discuss the future of digital transformation and strengthen partnerships that will drive the next wave of innovation in the global telecom landscape Bagoren said. On Elon Musks Starlink entry into India Bagoren termed it as an opportunity for telecom operators to enhance their service reach and operations. Its an opportunity because Starlink enters the market as a complementary not as a competition to the existing operators. So that should increase our location coverage. I mean India being India there are lots of places that are very difficult to cover with base stations. They should provide additional coverage and improve the business he said. Telenity operates in Europe and the Middle East while expanding its footprint in Africa and Southeast Asia. It is a global technology company that provides advanced solutions for telecom operators and enterprises. In India it focuses on offering services like SIM-based location tracking and digital service platforms. It enables businesses to track their fleets employees or assets using mobile SIMs instead of expensive GPS devices. This service works across all mobile networks and doesnt require an internet connection. It is used for applications like fleet management staff monitoring disaster management and supply chain optimisation.  (With Inputs From PTI)