Hyderabad, India April 2025: Mivi, the Hyderabad-based consumer electronics brand, is preparing to launch its much-anticipated Mivi AI, a voice-first digital assistant integrated into its upcoming AIBuds. The company has confirmed that the AI assistant will be offered in a freemium model, combining free access with optional paid features, much like Google Gemini or OpenAI’s ChatGPT Plus.

Mivi AI is designed to deliver a screen-free and hands-free voice assistant experience. Users can ask questions, engage in natural conversations with AI avatars, receive news briefings, and get recommendations like recipes—all without needing to touch their phone. However, two essential components are required:

Although the assistant functions without a display, the companion app will offer a text-based interface to store and review past conversations, not to interact with the AI directly.

Mivi has confirmed that Mivi AI will be free to all users who purchase the compatible AIBuds. However, in line with industry trends, a freemium subscription tier will also be introduced. This premium version is expected to unlock additional features, expanded AI capabilities, or exclusive voice avatars, although specific benefits are yet to be detailed.

In a major highlight, Mivi revealed that its AI assistant is completely in-house developed, with no external large language model integrations. The company trained the AI on thousands of proprietary datasets, including voice samples across various Indian and global accents, tones, and high-noise environments.

Thanks to this extensive training, Mivi AI is optimized for outdoor use, capable of accurately detecting user voice commands in challenging real-world audio conditions, like traffic or busy public spaces.

• Voice-first assistant with no need for a screen

• AI avatars and conversational responses

• Noise-resilient voice recognition

• Free access with optional premium upgrades

• Exclusively works with Mivi AIBuds and Mivi Audio app

The official release date is yet to be announced, but Mivi AI is expected to roll out alongside the launch of AIBuds later this year.