Chelsea FC has announced a multi-year partnership with Ticketmaster, making the platform the Premier League club’s official ticketing partner.
As part of the deal, Ticketmaster will introduce digital tickets for the first time for Chelsea fans, leveraging its technology to provide a seamless entry point to matchdays at Stamford Bridge.
Ticketmaster’s digital tickets also come with security features to ensure fans are protected when buying Chelsea tickets for relevant games. The club has also stated that the introduction of digital tickets is a part of its commitment to clamp down on ticket touting.
Casper Stylsvig, Chief Revenue Officer at Chelsea FC, said: ‘We are delighted to welcome Ticketmaster to the club at a crucial time, as we move towards digital ticketing for the 2025/26 season.
“Partnering with a leading force in the industry brings significant value to our operations, ensuring we offer our fans a smoother, safer experience with best-in-class products, while continuing to address the issue of ticket touts. We are excited to begin working together and look forward to getting started.”
Chris Gratton, Managing Director at Ticketmaster Sport, added: ‘Chelsea FC is one of the biggest clubs in football, and we’re excited to be part of their journey.
“Our goal is to make ticketing as simple as possible for fans. We can’t wait to kick off this partnership and ensure every supporter gets a ticketing experience worthy of the Blues.”
Premier League clubs partnering with ticketing platforms is becoming a common occurrence across England.
Manchester City recently partnered with global ticketing firm Viagogo and whilst the reigning Premier League champions believe this is an attempt to help “offer a secure, safe option for fans to purchase hospitality”, fans of Manchester City have voiced their concern.
Manchester City fans have demonstrated against the club several times recently this season over their belief that fans are being priced out of attending home games at the Etihad Stadium due to the inflation of ticket prices on platforms like Viagogo.
This frustration led to a nine minute protest once kick-off began for Manchester City’s 2-0 victory over Leicester City, nine minutes to represent the nine ticketing partners the club currently has in place.
