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Alia Bhatt to represent L’Oréal Paris at Cannes 2025 with this year’s theme, Lights, Beauty and Action.
Alia Bhatt will be making her debut at the Festival de Cannes this year! As the global brand ambassador of L’Oréal Paris, Alia will represent the beauty brand by honouring its theme – Lights, Beauty and Action.
A milestone moment for the Indian actor, producer and entrepreneur, Alia Bhatt, expresses her thoughts ahead of her Cannes 2025 debut, she says, “There’s something absolutely special about firsts — and I’m so excited to make my Festival de Cannes debut this year, an iconic celebration of cinema and self-expression. It is such an honour to represent L’Oréal Paris at the Festival with this year’s theme, ‘Lights, Beauty and Action’.”
Sharing her views on what beauty means to her, Alia further adds, “To me, beauty is about celebrating individuality, confidence and self worth. It’s limitless, it’s unique. I’m proud to stand with a brand that celebrates every woman’s journey and empowers them to shine in their own light.”
L’Oréal Paris’ ongoing commitment to represent diverse voices and redefine beauty through inclusivity and empowerment over the years has seen the brand leave a powerful and stylish impact on the Cannes red carpet. Dario Zizzi, General Manager, L’Oréal Paris – India, elaborates on the significance of the event, “The Festival de Cannes has always been a powerful platform for storytelling, creativity, and cultural dialogue—values that deeply resonate with L’Oréal Paris. As we mark 28 years as the Official Makeup Partner, we are especially proud to welcome Alia Bhatt to the global stage alongside Aishwarya Rai Bachchan, whose presence we’ve cherished for over two decades. Alia’s debut not only reflects the rising influence of Indian cinema but also our brand’s enduring commitment to celebrating diverse beauty and empowering women across the world.”
In addition to its strong Indian representation, L’Oréal Paris will be joined on the red carpet by a distinguished roster of global ambassadors including Eva Longoria, Viola Davis, Jane Fonda, Aja Naomi King, Andie MacDowell, Simone Ashley, Elle Fanning, Bebe Vio, and Yseult, all of whom embody the brand’s commitment to celebrating, authentic beauty.
The Festival de Cannes will take place from May 13 to May 24, 2025.
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