In the age of social media every online interaction is public property. For celebrities and public figures a single reaction or engagement can make or break their career or become the talk of the town. Recently actress Avneet Kaur experienced this firsthand when a simple like from cricket icon Virat Kohli on social media sent her online following into a frenzy. What was initially a reportedly innocuous click on Instagram went on to blow up into an outright viral phenomenon sparking conversation memes and outlandish speculations all over the internet. On May 1 when keen-eyed fans pointed out that Kohli had approved a photo of Avneet posted by one of his fan pages. It was particularly timely—it followed shortly after Kohli had shared a sweet birthday message for his wife actress Anushka Sharma. The unexpected social media interaction had instant talk generated immediately particularly given Kohli doesnt even follow Avneet on Instagram. With rumormongering being rampant Kohli posted a clarification on May 3 in his Instagram story citing the like could have happened due to a glitch in deleting his feed. He shared there was no intention and told people not to jump to conclusions. The internet though had already become aware. The accident became a game-changer for Avneet. In a matter of days her Instagram following increased from 30 million to 31.8 million—a rise of close to 2 million followers. According to reports Avneets visibility increased immensely keeping her in the limelight for more than 48 hours. Moreover her social media post value increased by 30% and her post value went up from ₹2 lakh to around ₹2.6 lakh. But the ripple effect didnt end there. As reports suggest the viral fame saw the young actress receive a bonanza of opportunities. Avneet allegedly signed 12 new endorsement contracts in various industries including fashion beauty and fintech. Social media users also joked that the accidental like by Kohli made her richer than certain startups did in the same quarter. Surprisingly though this isnt entirely a matter of good timing. Avneet whose name is already well-known due to her work on television and film is also scheduled to be featured in the foreign film Love in Vietnam and has been reported to be involved in the next film in the Mission: Impossible series. This incident has only increased her already growing profile highlighting just how volatile and powerful social media can be. In a world where algorithms online and split-second behavaior control trends and success Avneet Kaurs tale is a reminder that one digital action—willed or not—has the potential to open doors unexpectedly.