has held her daytime slot for 15 years but announced today that her long-winded talk show will be cut down to just 30 minutes instead of its usual 60. And it's been a long time coming.
Although the show airs weekdays, the part-time host only fronts the programme Monday to Thursday, leaving her usual stand-ins, or , to present her self-titled show.
Despite her reported , Lorraine hardly keeps her grey sofa warm and is undoubtedly a huge cost to ITV. , including one who brutally started a social media page dedicated to tracking Lorraine's attendance as her "self-titled attendance officer." Fans of the programme have also called for her replacement to host the chat show permanently over the years.
Due to the ITV cuts, will take her 9-10am slot for 22 weeks of the year. For the remaining 30 weeks of the year, Lorraine will present five days a week, meaning Ranvir and Christine are no longer needed for the show.
Therefore, instead of her usual hour long runtime, the presenter will be forced to squeeze interviews, fashion segments, and showbiz updates into a short and sharp slot, making the programme the same length as Coronation Street. How is she going to do it?
Surely, this new programme length will only go to show bosses just how much the talk show is no longer needed on screens. This Morning, which airs directly after, contains the exact same information in much greater and more interesting detail. It's not that Lorraine is bad at her job but with so many other shows out there, doing it better, how will 30 minute slot bring anything that's fresh and new?
According to TV executives, these changes are down to budgets, rather than talent, as the network wants to invest in more drama programmes.
"There is a need to cost save but also so that the right money can go to the right shows, and with everything getting more expensive, these things have to be looked at," one source told the .
This news comes after Lorraine previously revealed that her part-time presenter role gives Hopefully, she doesn't use too much breath, squeezing everything into her new 30-minute slot.
