In addition to winning the Gold Award for Technology of the Year for AWATAR 4.0 with UPI, Karnataka State Road Transportation Corporation also received the Gold Award for Bus Branding in the Travel, Tourism, and Leisure category.

On behalf of KSRTC, Raghavendra SN, Divisional Traffic Officer, and Veena Desai, Chief Traffic Manager (Commercial), accepted these honors.

Ruhail Amin, Senior Editor of BW Businessworld and the Exchange4media group, gave out the honors.

The second edition of the BW Merit Awards 2025, the premier honor for outstanding marketing efforts, accomplishments, and leadership in India, is presented by BW Marketing World in collaboration with BW Businessworld.

The BW Merit Awards 2025 honor people and companies who have shown to have exceptional and powerful marketing strategies that have greatly aided in the development of both their companies and the larger ecosystem.