How Cricket Fever Fuels a Nationwide Food Delivery Frenzy:
Samira Vishwas June 09, 2025 10:24 PM

Suspense crime, Digital Desk : In modern India, the Indian Premier League (IPL) is more than just a cricket tournament; it’s a cultural phenomenon that reshapes daily schedules, social plans, and, most notably, eating habits. As fans across the country settle onto their couches for the high-stakes matches, a parallel frenzy unfolds on their smartphones, with food delivery apps experiencing a massive surge in activity.

Data from delivery giant Swiggy reveals just how deeply intertwined cricket and convenience have become. During the IPL season, ordering in is no longer just an option—it’s a ritual. The numbers paint a vivid picture of a nation feasting while its favorite teams battle it out on the pitch.

On the day of the T20 final, for instance, Swiggy’s quick-commerce service, Instamart, saw a staggering 250% spike in orders for party essentials like chips and beverages, indicating that solo viewing is often replaced by communal celebrations.

The main course, however, remains the star player. Biryani continues its reign as the undisputed champion of match-day meals, with orders so voluminous they could reportedly fill Kolkata’s iconic Eden Gardens stadium—twice over. It’s not just about quantity; it’s about variety, with over 90 different types of biryani being delivered to fans. Pizza follows closely, with enough orders to cover a cricket pitch more than 5,000 times. Burgers also make a strong showing, cementing their place as a go-to comfort food for tense matches.

This trend highlights a significant shift in consumer behavior. The convenience of having a hot meal delivered to your doorstep means fans don’t have to miss a single ball. It also transforms the viewing experience into a shared event, with a noticeable increase in group orders as friends and family gather to watch together. Cities like Bengaluru, Mumbai, Hyderabad, and Chennai lead the charge, but the trend is a nationwide phenomenon.

The “delivery diaries” of the IPL season show that food is now an indispensable part of the cricket spectacle. The roar of the crowd is accompanied by the chime of a new order, proving that in the age of on-demand services, you can have your game and eat it, too.

Read More: The IPL Effect: How Cricket Fever Fuels a Nationwide Food Delivery Frenzy

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