� Google is taking a bold step to give a new look to the way users interact with their prestigious search engines. In its latest experiment, the company has started testing a new AI mode button directly on the Google Search Homepage, which indicates a major change in the way people reach the information in the near future. This new feature, which is currently available for a limited group of users through search labs programs, keeps a AI mode shortcut in the search bar – Microfone and Google Legend Besides. The button has a glossy magnifying glass icon, and on clicking it, the users reach a dedicated page: Google.com/aimode. Here, users can see a panel with their search history and interact with AI-generated responses for their questions.
This is not the first time Google has detected to embed AI in its search tool. The button was first seen on the mobile Google app, but now it is quietly visible on the desktop platform. In some cases, it also replacing the long -standing “I am feeling lucky” button – a well -known and fresh characteristics of the homepage.
While the design of the button includes a brief colored animation when the page is loaded, the visual flair soon fade. This feature is under limited testing and is yet to be rolled out to the general public. On Android, some beta examiners have also focused on reappearing the AI mode in the search widget, although it has not yet come in a stable release.
Despite the promising capabilities of AI in streamlining the search, the increasing integration of AI has created concerns among the material publishers. As the AI -generated summary and Answer – such as AI observation of Google – are becoming more prominent, users are getting answers directly on the search result page except the traditional website visits.
This change has measured effects. Recently, the Wall Street Journal report reported that in April 2025, the New York Times Google search fell to 36.5%, which was 44% in 2022, it shows the data of Similweb.
While Google says that the AI overview has increased the user connectivity, the company has not clarified whether the boom benefits publishers or only reflects changes in user behavior. During his developer event of May 2025, Tech Giands focused on displaying the growing role of AI in the search, but was unclear on the mudification details for the content creators.
In this response, some media houses are now looking for a partnership or licensing deal with AI firms to remain viable in this new scenario. Remandable, the New York Times has signed an agreement with Amazon, and Atlantic has collaborated with Openai. Meanwhile, AI startup is searching for a more equitable model by sharing advertising revenue with perplexity publishers, when their content appears in AI-generated reactions.
Since Google continues to experiment with AI -operated features, this new homepage button may be more than a change in the UI – it can redefine the way people find online information and interact with it.