Tourists walk on a beach in Canggu, Badung Regency on Bali Island, Indonesia. Photo by AFP
Bali has emerged as the most searched Asian destination among Europeans for this summer, according to a new report by travel platform Agoda, despite recent crackdowns on unruly foreign visitors.
The report, based on accommodation search data for travel dates between July and August, the peak season for European holidays, highlights Asia’s continued popularity among European travelers.
“Asia remains the main choice for summer vacations for Europeans,” Gede Gunawan, senior country director of Agoda for Indonesia, told The Bali Sun.
“Indonesia continues to be a destination in demand thanks to its rich culture, nature, and hospitality.”
Agoda’s data shows that British tourists led the way in planning trips to Asia, followed by travelers from France, Germany, Spain, and the Netherlands.
Bali was recently named Asia’s most beautiful island at the Reader’s Choice Awards by DestinAsian magazine.
The island attracted 6.3 million international visitors in 2024, exceeding pre-pandemic levels, and aims to welcome 6.5 million tourists this year.
Local authorities have stepped up efforts to address visa violations and inappropriate behavior by foreign visitors in a bid to protect the island’s image and promote responsible tourism.
