Reliance Retail Ventures Ltd (RRVL) has acquired a minority stake in UK-based FACEGYM for an undisclosed amount and plans to introduce the facial fitness and skincare brand in India the company announced on Thursday. The investment is part of RRVL’s broader strategy to expand its presence in the rapidly growing beauty and wellness segment. Through this partnership Reliance Retails Tira will spearhead FACEGYMs India foray – leading its local operations and market development bringing the brand’s innovative concept to the Indian consumer a joint statement said. Reliance To Establish FACEGYM In India Reliance will establish and scale FACEGYM’s presence in India over the next five years through a mix of standalone studios and curated spaces within select Tira stores across key cities it said. Tira is an omnichannel beauty retail platform owned by Reliance Retail. This expansion will leverage Reliances robust retail ecosystem market expertise and deep consumer insights to introduce and scale FACEGYMs unique offering in a rapidly growing beauty space it said. Founded by beauty and wellness entrepreneur Inge Theron FACEGYM has pioneered a transformative approach to skincare by combining non-invasive facial workouts with advanced skincare formulations. The partnership reinforces Reliance Retail’s broader strategy to scale its presence in the beauty and personal care vertical anchored by Tira it said. Bhakti Modi On FACEGYM Bhakti Modi Co-founder & CEO of Tira said: FACEGYM sits at the unique intersection of beauty wellness and fitness – creating a category of its own. This aligns perfectly with the discerning beauty consumer in India who is experience-oriented and increasingly drawn to science-backed innovative concepts. Angelo Castello CEO of FACEGYM said With our current strategic partnerships we are in a powerful position to turn FACEGYM into one of the only beauty services. This partnership with a leading conglomerate like Reliance will serve as a catalyst for our global expansion by establishing our presence in the dynamic Indian market. RRVL through its subsidiaries and affiliates operates an integrated omni-channel network of 19340 stores and digital commerce platforms across grocery consumer electronics fashion & lifestyle and pharma consumption baskets. (With Inputs From PTI)