In a major leadership reshuffle at the Tata Group Deepika Khattar Bhan president-packaged foods at Tata Consumer Products is set to replace Tata Consultancy Services (TCS) chief operating officer (COO) Aarthi Subramanian on the board of BigBasket. Subramanian who is also an executive director at TCS is stepping down from the BigBasket board to focus on her responsibilities at Indias largest IT services exporter Moneycontrol reported. Who is Deepika Bhan? Deepika Bhan is a well-known name in the corporate world boasting more than two experience in FMCG brand building and supply-chain management. Before joining the Tata Group Bhan worked at Hindustan Unilever and Unilever where she held various leadership roles including in markets and categories. Bhans new role is part of the online grocers efforts to focus on private labels and packaged goods which are seen as critical areas for boosting customer engagement and improving profit margins in the ever-increasing competitive quick commerce sector. The reshuffle comes days after BigBasket appointed Manish Bajoria as its new chief financial officer a move seen by experts as part of the companys push to strengthen its strategic and financial footing amid surging competition in the quick commerce space. How quick commerce players are reshuffling leadership roles? Notably BigBaskets appointment of Deepika Bhan is not a standalone phenomenon in Indias quick commerce and online food delivery sector and is part of a broader reshuffle within the space. On Monday online food delivery giant Eternal (formerly Zomato) appointed Aditya Mangla as CEO of its food delivery and ordering business and strategic mobility platform (SMP). In December 2024 Zomato-owned quick commerce giant Blinkit had appointed Flipkart veteran Vipin Kapooria as CFO while in May this year Instamart-- Blinkits main rival-- named Ankit Jain another senior Flipkart executive as the senior vice president of operations. Who else is part of BigBasket board? The board of directors of BigBasket includes its co-founder and CEO CEO Hari Menon aurabh Agrawal Group CFO and executive director at Tata Sons; Ankur Verma senior vice president at Tata Sons; and Vishal Gupta partner at Bessemer Venture Partners. Vipul Parekh another co-founder is also a board member. Parekh rejoined BigBasket in 2024 after VS Sudhakar another co-founder of the company stepped down.