Hero MotoCorp on Monday announced plans to expand its operations to the United Kingdom and Europe under the Vida brand in the second half of 2025.

“We will very soon launch operations in the UK and across Europe, led by our electric vehicle (EV) brand Vida,” Pawan Munjal, Hero MotoCorp executive chairman, said while unveiling the new Vida Z.

The Vida Z will be the first Hero MotoCorp product  in the UK and Europe.

This expansion will also feature an impressive range of motorcycles designed specially with European riders in mind, Munjal said. 

The company, India’s largest twowheeler manufacturer, currently operates in 48 countries across Asia, Central and Latin America, Africa, and the Middle East but has not had a presence in Europe, despite having a technology centre in Germany (TCG). It has now appointed distributors in Italy (Pelpi International) and entered into commercial agreements with partners in Spain (Noria Motos), France (GD France), and the UK (MotoGB UK).

Hero MotoCorp currently has only one product, Vida V1, in its electric vehicle portfolio. The Vida V1 is being sold in India at a starting exshowroom price of around `1 lakh now. The V1 is now available across 100 cities and 150 dealers across the country.

The company had earlier said it plans to have four electric models in India by the end of this financial year as it looks to grab a larger pie of the electric vehicle market.

The company is also targeting a portfolio of electric motorcycles, with six models under the Vida range and four models through its alliance with Zero Motorcycles, beginning in FY26. 

The company exported 287,429 units in FY25. Although Hero MotoCorp’s share of exports remains relatively small, this presents a significant opportunity for growth. In total, 4.2 million units were exported during FY25.