Tech world eyes are once again on Apple, as the company is preparing to launch the iPhone 17 series next month. This time the lineup is expected to include four models, iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max and a new, thin and light model iPhone 17 Air. All these will be based on new iOS 26. Even though the official date has not been revealed, the history of Apple shows that there will be a launch event in the first week of September, which will reach the peak of the fans.
This year, a new twist has come out about the launch, uncertainty about prices. US President Donald Trump has recently implemented a ‘mutual tariff’ policy on India and China. 20% tariff has been imposed on iPhones coming from China, while there is no duty on imports from India. This can have a direct impact on Apple supply chains and product prices.
GF Securities analyst Jeff Pu believes that the price of iPhone 17 may be higher in the US than last year. Their argument is clear. As the cost of production increases, its burden eventually reaches customers. The importance of production in India for Apple has increased further due to tariffs on production in China.
Apple CEO Tim Cook recently announced a $ 100 billion US production investment at a press conference with Trump at the White House. This can give the company partial relief from the burden of new tariffs. However, it is sure to affect Apple’s production expansion in India. Currently, Apple production in India is about 14% of the iPhone flagship model, which has increased rapidly in the last few years.
According to China’s Tech Tipster Instant Digital, the price of the iPhone 17 series can increase by about $ 50. Potential prices may be as follows-
iPhone 17: $ 849 (about ₹ 89,900)
iPhone 17 Air: $ 949 (about ₹ 99,900)
iPhone 17 Pro: $ 1,199 (about ₹ 1,45,900)
iPhone 17 Pro Max: $ 1,249 (about ₹ 1,64,900)
These prices are equal to many high-end laptops, Europe trips or premium furniture.
In traditional style, Apple will send media invites in the first week of September. A few days after the event, the pre-order window will open and then the sales can start any one of the days 12 or 19 September (Thursday). Apple always maintains stability in its schedule, which keeps the market curiosity.
This year’s launch will see not only the design and features but also the deep impact of politics and business policies. With iOS 26, it will be interesting to see what big changes have occurred in technology. Whether you are excited for the technical upgrade, for new color options or just for boasting, the launch of iPhone 17 is going to be the most popular tech event of the year.
