Made in Chelsea's Sam Prince has revealed he signed up for Celebs Go Dating to make him a better person.
The reality star arrives at the TV Dating Agency as he joins the cast of the latest series. He's previously been romantically linked with co-stars including Yasmine Zweegers and Georgia 'Toff' Toffolo, as well as model Lottie Moss.
Sam is searching for romance alongside Kerry Katona and Christine McGuinness, S Club 7's Jon Lee, The Chase's brainy Mark Labbett, Too Hot To Handle's Louis Russell and Love Island beauty Olivia Hawkins. It comes as ITV axes Noel Edmonds' big TV comeback after just one series.
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He has put his romantic future in the hands of dating specialists Anna Williamson, Paul C Brunson and Dr. Tara Suwinyattichaiporn and he told the Paul and Tara why in a newly released clip following his late arrival.
"I have had a string of fantastic relationship with fantastic people, and there seems to be one fault - myself," he told them ahead of his grand entrance, expected in part two on Monday night.
"When I am in love with someone, I give them everything. It gets to a point where it is too much. I am constantly trying to find out why I have lost so many people.
"I have experienced and have caused so much heartache in the past. Now is the time to turn things around and have a happy and healthy relationship."
Discussing Sam's addition to the star-studded cast, Dr. Tara told OK! Magazine: "We've had Made in Chelsea cast on before so for me I'm trying to see if he breaks the mould from what I can already expect.
"Us at the agency, we look forward to see if we can dig deeper past the Chelsea personality to see what we can help Sam with.
"Ultimately he's at the agency to do two things, to find out more about himself and to date and we're planning to give him both. "He's ready for it. He had quite an interesting trip to Ibiza, all of that will come out when the show airs but it's a really interesting start."
Discussing his reasons for signing up with the agency, Sam added: "So I would say I've had, obviously, a few broken relationships."
He elaborated on his past experiences, saying: "My last relationship was one of the biggest in my life, and I kind of wanted to discover more about myself, about why previous relationships haven't worked out."
Sam expressed his hopes for personal growth and new encounters: "And I think coming to the agency and seeking real advice, and also understanding myself as a person more, and meeting new people."
He shared his aspirations for the future: "I'd love to be married and have kids. Love makes me so happy, I'm such a romantic. My love language is touch but I like giving gifts too."
Celebs Go Dating airs Mondays at 9pm on E4