In a vibrant celebration of Kerala’s iconic Onam festival, JSW MG Motor India has achieved a historic milestone by creating Asia’s largest ‘Carkalam’ – a pookalam (floral rangoli) made entirely with cars.
The recordbreaking event, held at Grand Hyatt Bolgatty, featured 306 MG EVs, bringing innovation and grandeur to the heart of Kerala’s festivities. This achievement entered the Asia Book of Records, further cementing the brand’s deeprooted commitment to Kerala’s rich traditions and community spirit.
The Carkalam was a collaborative effort of the dealer network in the State, MG customers, and MG employees, blending artistry and innovation with automotive excellence. The record was undertaken as part of Onam celebrations, reflecting MG’s dedication to creating memorable brand experiences while honouring Kerala’s cultural heritage.
Marking the Onam season, JSW MG Motor India announced exclusive festive offers across its portfolio. These included cash benefits, exchange bonuses, and special financing schemes for models like MG Hector, Gloster, Astor, Comet, and ZS EV.
Customers were also rewarded through offers, which contributed to a 20% surge in showroom walkins during the campaign period. Overall, the response was encouraging, with the company registering 2x growth in sales compared to the same period last year.
Commenting on the achievement, Udit Malhotra, Head of Marketing, JSW MG Motor India, said, “We have been seeing a fantastic response from Kerala yearonyear. Through innovative initiatives and bestinclass products, we aim to redefine mobility for discerning customers here. Our strong dealer network, commitment to sustainability, and deeply localised engagements ensure we deliver a truly premium ownership experience, now and in the future. I extend my warm wishes for a joyful and prosperous Onam to all our customers and stakeholders.”
Sharing his enthusiasm, Vivek Nair, Senior Adjudicator, Asia Book of Records, said, “We are delighted to recognize JSW MG Motor India for setting a new benchmark with Asia’s largest CarKalam in Kochi. This achievement beautifully blends cultural heritage with automotive innovation, and stands as a shining example of creativity, community engagement, and recordbreaking spirit.”
With a network spanning over 90% of India’s geographical footprint and over 543 sales and aftersales touchpoints across 270 cities, MG Motor continues to strengthen its presence in Kerala.
Strategically located service centres provide customer assistance within just 30 minutes, ensuring peace of mind for every MG owner. The brand also recently inaugurated its MG SELECT Experience Centre in Kochi.
