YouTube has made preparations to make its small creators happy. Actually, the company has launched its Hype feature for the global market. It was first introduced at the Made on YouTube event last year and has now been rolled out to 39 countries worldwide, including India, Japan, America, the United Kingdom, and Indonesia. After this feature comes, a separate button will be found near the Like button below the YouTube video, by pressing which the video can be hyped. This feature will work only for those creators whose number of followers is less than 5 lakhs.

How will the feature work?

Under this feature, viewers will be able to hype three videos of their choice every week. Some points have been set for each hype, which will help the video to make a place on the leaderboard. Viewers who hype the video will be given the Hype Star badge. This feature will help small creators to move ahead on the leaderboard. The hyped badge will appear on the videos that will be hyped. Users will also have a filter to see only hyped videos.

YouTube is focused on increasing revenue

YouTube is also looking at the possibility of earning from this feature. In the future, YouTube can also launch a plan for extra hype. With this, creators will be able to buy hype for their videos by paying money. YouTube is also considering bringing hype leaderboards for gaming and style etc. YouTube has rolled out this feature to give equal opportunity to small creators on its platform. Now if more people hype creators with fewer subscribers, then it will get more traction on YouTube and it will reach more viewers.