WhatsApp launches in-app AI feature ‘Writing Help’ to help users refine messages
ETtech August 28, 2025 03:20 PM
Synopsis

WhatsApp has launched “Writing Help,” an AI-powered tool that lets users rephrase, proofread, or adjust message tone within the app using Meta’s Private Processing technology, ensuring privacy. The feature is currently available in the US and select countries. This follows another recent group call update, like scheduling and new in-call reactions.

WhatsApp has introduced a new AI-powered tool called “Writing Help” that lets users rephrase, proofread, or change the tone of their messages, the Meta-owned platform announced on Wednesday.

In a post on X, WhatsApp explained that the new feature makes use of Meta’s Private Processing technology. This means users can get AI-generated suggestions without Meta or WhatsApp seeing the original messages or the rewrites. So privacy is still protected, even when using the tool.


To try it out, users can simply tap the new pencil icon in the app while composing a message in a personal or group chat.

“You can review the suggestions from AI in various styles such as professional, funny, or supportive that you can select or continue editing to deliver that perfect message,” the company said in a blog post.

With this update, WhatsApp users won’t need to rely on third-party apps such as ChatGPT or Gemini to fine-tune their messages.

The feature is currently rolling out in English in the United States and a few other countries. WhatsApp plans to expand it to more languages and regions later this year.

Meta also emphasised that tools such as Writing Help and Message Summaries are optional and turned off by default, giving users full control over their WhatsApp experience. The Message Summaries feature was introduced for users in the United States in late June. Powered by MetaAI, it provides a quick summary of unread messages in private chats, helping users catch up faster without reading every message in full. To maintain privacy, no one else in the chat is notified when the feature is used.

The latest update comes just days after WhatsApp rolled out new tools for group calls, allowing users to schedule calls in advance and send invitations ahead of time. The update also introduced new in-call reactions, including the ‘raise hand’ option, to make group conversations more interactive and engaging.
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