IoTfy, founded in New Delhi in 2017, has evolved into a leading force in India’s IoT ecosystem, empowering over 50 appliance brands with its AI-first IoT platform. Backed by a passionate team of engineers and innovators, the company has achieved significant milestones in connected product design and localized manufacturing solutions. With ZenO—its proprietary Manufacturing Execution System (MES)—IoTfy is transforming production lines, supply chains, and consumer experiences with real-time intelligence and predictive capabilities. In this exclusive interaction, Arpit Chhabra, CEO of IoTfy, shares how AI is revolutionizing manufacturing, driving innovation, and shaping customer-centric design.
Digital-first expectations have made speed, intelligence, personalization, and transparency the cornerstones of IoTfy’s AI-powered manufacturing vision—enabling brands to deliver future-ready, consumer-centric products at scale.
Q2. How does IoTfy position itself in India’s rapidly growing smart appliances and IoT ecosystem?
As India witnesses a rapid shift toward smart appliances, IoTfy is emerging as a key enabler driving this transformation. Positioned as a context-aware, scalable, and ROI-driven IoT platform, IoTfy is helping brands navigate the evolving consumer expectations in the digital-first era.
Unlike one-size-fits-all solutions, IoTfy offers end-to-end design, development, and manufacturing capabilities right here in India. This localization goes beyond production—it ensures that IoT solutions are tailored for Indian usage patterns, environmental conditions, and market dynamics.
With in-house R&D and a strong focus on AI-powered intelligence, IoTfy brings the flexibility and agility brands need to deliver differentiated consumer experiences.
Currently partnering with several leading consumer durable brands, IoTfy is not just a technology provider—it is a catalyst accelerating IoT adoption across India’s appliance ecosystem. By fusing deep AI capabilities with market-specific insights and flexible business models, IoTfy is paving the way for the next wave of connected living in India.
Q3. What industry gaps or challenges led to the development of ZenO, your proprietary MES platform?
The development of ZenO, IoTfy’s proprietary Manufacturing Execution System (MES), was driven by the need to address critical gaps in the traditional appliance manufacturing ecosystem.
Most MES solutions available in India are either too basic to add real value or too expensive for scalable adoption, and they lack the real-time visibility manufacturers need. ZenO changes this by delivering IoT-driven real-time tracking, intuitive dashboards, and actionable alerts across every production stage.
It digitizes the complete production workflow—from work orders to GRN to QA—eliminating paper-based processes and ensuring full traceability and compliance. Unlike conventional systems that operate in silos, ZenO seamlessly connects design, production, and cloud provisioning, so every device is tested, provisioned, and cloud-ready before dispatch.
ZenO further leverages AI/ML-powered predictive analytics to detect anomalies early, reduce defects, and significantly improve First Pass Yield (FPY).
In essence, ZenO was created to bridge the gap between traditional and smart manufacturing, offering an affordable, scalable, and intelligent solution that brings real-time visibility, predictive quality control, and IoT integration under one unified platform.
Q4. How does ZenO integrate design, quality control, and operations intelligence to enable predictive and self-optimizing workflows?
ZenO integrates design, quality control, and operations intelligence through a unified, IoT-driven platform that connects every stage of manufacturing. It ensures that design updates flow seamlessly into production, while AI-powered quality analytics detect anomalies early and optimize processes in real time. This integration enables predictive, self-optimizing workflows, reducing defects, improving First Pass Yield (FPY), and delivering faster, smarter manufacturing outcomes for appliance brands.
Q5. IoTfy leverages real-world product usage data. How do you use this intelligence to improve design accuracy and enhance customer experiences?
IoTfy leverages real-world product usage data to close the loop between design and consumer behavior. This intelligence helps:
Q6. Supply chain disruptions remain a global challenge. How is IoTfy using AI to build agility and resilience across its vendor ecosystem?
IoTfy leverages AI to make its supply chain agile and resilient by combining predictive analytics with real-time data intelligence. AI-driven demand forecasting ensures accurate production planning, while predictive risk models identify potential disruptions before they escalate. Additionally, IoTfy tracks vendor performance and lead times dynamically, enabling faster decision-making, alternate sourcing, and proactive inventory management. This approach minimizes delays, optimizes costs, and keeps operations stable even during global uncertainties.
Q7. With every device generating intelligence, how do you strike the balance between harnessing data and ensuring user trust and privacy?
IoTfy ensures this balance by adopting privacy-by-design, encrypting all data end-to-end, and anonymizing user information before analysis. AI models work on aggregated insights, not individual identities, to improve products without compromising privacy. Additionally, compliance with DPDP, SOC 2 and ISO 27001 and transparent consent practices reinforce trust while delivering value from data.
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Q1. How has the shift towards digital-first consumer expectations shaped IoTfy’s vision for AI-powered manufacturing?
The shift toward digital-first consumer expectations has had a major influence on IoTfy’s vision for AI-powered manufacturing in several ways:Digital-first expectations have made speed, intelligence, personalization, and transparency the cornerstones of IoTfy’s AI-powered manufacturing vision—enabling brands to deliver future-ready, consumer-centric products at scale.
Q2. How does IoTfy position itself in India’s rapidly growing smart appliances and IoT ecosystem?
As India witnesses a rapid shift toward smart appliances, IoTfy is emerging as a key enabler driving this transformation. Positioned as a context-aware, scalable, and ROI-driven IoT platform, IoTfy is helping brands navigate the evolving consumer expectations in the digital-first era.Unlike one-size-fits-all solutions, IoTfy offers end-to-end design, development, and manufacturing capabilities right here in India. This localization goes beyond production—it ensures that IoT solutions are tailored for Indian usage patterns, environmental conditions, and market dynamics.
With in-house R&D and a strong focus on AI-powered intelligence, IoTfy brings the flexibility and agility brands need to deliver differentiated consumer experiences.
Currently partnering with several leading consumer durable brands, IoTfy is not just a technology provider—it is a catalyst accelerating IoT adoption across India’s appliance ecosystem. By fusing deep AI capabilities with market-specific insights and flexible business models, IoTfy is paving the way for the next wave of connected living in India.
Q3. What industry gaps or challenges led to the development of ZenO, your proprietary MES platform?
The development of ZenO, IoTfy’s proprietary Manufacturing Execution System (MES), was driven by the need to address critical gaps in the traditional appliance manufacturing ecosystem.Most MES solutions available in India are either too basic to add real value or too expensive for scalable adoption, and they lack the real-time visibility manufacturers need. ZenO changes this by delivering IoT-driven real-time tracking, intuitive dashboards, and actionable alerts across every production stage.
It digitizes the complete production workflow—from work orders to GRN to QA—eliminating paper-based processes and ensuring full traceability and compliance. Unlike conventional systems that operate in silos, ZenO seamlessly connects design, production, and cloud provisioning, so every device is tested, provisioned, and cloud-ready before dispatch.
ZenO further leverages AI/ML-powered predictive analytics to detect anomalies early, reduce defects, and significantly improve First Pass Yield (FPY).
In essence, ZenO was created to bridge the gap between traditional and smart manufacturing, offering an affordable, scalable, and intelligent solution that brings real-time visibility, predictive quality control, and IoT integration under one unified platform.
Q4. How does ZenO integrate design, quality control, and operations intelligence to enable predictive and self-optimizing workflows?
ZenO integrates design, quality control, and operations intelligence through a unified, IoT-driven platform that connects every stage of manufacturing. It ensures that design updates flow seamlessly into production, while AI-powered quality analytics detect anomalies early and optimize processes in real time. This integration enables predictive, self-optimizing workflows, reducing defects, improving First Pass Yield (FPY), and delivering faster, smarter manufacturing outcomes for appliance brands.
Q5. IoTfy leverages real-world product usage data. How do you use this intelligence to improve design accuracy and enhance customer experiences?
IoTfy leverages real-world product usage data to close the loop between design and consumer behavior. This intelligence helps:- Improve Design Accuracy: Usage insights optimize features, material selection, and durability through predictive modeling.
- Enhance Customer Experience: Enables personalized UX, proactive maintenance alerts, and smart recommendations.
- Accelerate Innovation: Real-time feedback drives faster iterations and region-specific product designs.
Q6. Supply chain disruptions remain a global challenge. How is IoTfy using AI to build agility and resilience across its vendor ecosystem?
IoTfy leverages AI to make its supply chain agile and resilient by combining predictive analytics with real-time data intelligence. AI-driven demand forecasting ensures accurate production planning, while predictive risk models identify potential disruptions before they escalate. Additionally, IoTfy tracks vendor performance and lead times dynamically, enabling faster decision-making, alternate sourcing, and proactive inventory management. This approach minimizes delays, optimizes costs, and keeps operations stable even during global uncertainties.Q7. With every device generating intelligence, how do you strike the balance between harnessing data and ensuring user trust and privacy?
IoTfy ensures this balance by adopting privacy-by-design, encrypting all data end-to-end, and anonymizing user information before analysis. AI models work on aggregated insights, not individual identities, to improve products without compromising privacy. Additionally, compliance with DPDP, SOC 2 and ISO 27001 and transparent consent practices reinforce trust while delivering value from data.Q8. If you had to define IoTfy’s ethos in one sentence for your partners and customers, what would it be?
IoTfy’s ethos is to empower brands with intelligent, secure, and scalable IoT solutions that deliver superior consumer experiences and future-ready innovation.Also Read:
Beyond Features: How IoTfy is Building the AI-Powered Factory of the Future
How Digiexe is Redefining SEO and Affiliate Marketing in the Age of AI
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