Mercedes-Benz has unveiled the all-new GLC with EQ Technology at the IAA Mobility 2025 in Munich, marking a major milestone in the brand’s electric and design evolution. The model is the first series-production Mercedes to embody the next phase of its “Sensual Purity” design language.

The GLC introduces a reimagined grille that defines the brand’s new face, while its interior blends flowing forms with advanced digital features. According to the company, the cabin is designed to offer a space that feels effortless, connected, and highly personal.

At the centre of this transformation is the debut of the MBUX Hyperscreen, which Mercedes-Benz describes as the largest display ever installed in one of its vehicles. Measuring 99.3 centimetres (39.1 inches) across the cabin, the screen extends seamlessly from pillar to pillar. It incorporates matrix backlight technology with more than 1,000 LEDs, delivering high clarity and vivid colour. A patent-pending “zone dimming” feature allows two display areas to be adjusted independently, ensuring critical information remains visible while minimising distraction.


The cabin design is accentuated by a sculptural trim element that unites the centre console and instrument panel into a single sweeping surface, illuminated by ambient lighting. Features include dual trays for rapid wireless charging, a redesigned hard-key control strip, and separated cupholders. Galvanised vents, clean door panels with metallic speaker grilles, and minimalist leather seating add to the refined aesthetic. Climate controls are linked with ambient lighting, which changes colour to visually confirm adjustments.

Mercedes has also introduced high-resolution atmospheric “ambient styles” as background motifs. These digital themes synchronise with the instrument cluster, controls, and lighting to create personalised moods ranging from calm and cool to warm and emotional. The system is powered by the Mercedes-Benz Operating System (MB.OS), ensuring seamless integration of physical and digital experiences.