McDonald's Extra Value Meals: Starting today, McDonald’s is bringing back its beloved “Extra Value Meals,” a move aimed at winning back budget-conscious customers who’ve grown frustrated with rising fast food prices, as per a report.

The return of the discounted meal deals, last seen in 2019, comes as McDonald’s tries to rebuild its image as an affordable go-to, especially for families and low-income diners who’ve been feeling the pinch, as per a CNN report.

What’s Included in the New McDonald’s Value Menu?

The newly relaunched menu features eight combination meals built around classic favorites like the Big Mac, Chicken McNuggets, Egg McMuffin, and Quarter Pounder with Cheese, as per the report. Each meal includes a side and a drink, with pricing designed to save customers up to 15% compared to buying the items individually, according to the report.

The new value menu is expected to last until the end of the year, as reported by CNN.

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How Much Do the Extra Value Meals Cost?

Though prices will vary by location, McDonald’s is also offering some standout limited-time specials, such as a $5 Sausage McMuffin with Egg meal, including hash browns and a small coffee, and an $8 Big Mac meal with medium fries and a medium soft drink, as per the CNN report.

Why Is McDonald’s Bringing These Deals Back?

The move comes at a critical time. Since the pandemic-era inflation surge, many longtime customers say McDonald’s no longer feels like the affordable option it once was, as per the report. Some combination meals now cost more than $10, which CEO Chris Kempczinski said, is “shaping value perceptions in a negative way,” as quoted by CNN.

Kempczinski said “consumers’ value perceptions are most influenced by our core menu pricing,” which was seen in complaints from some customers that the chain has become unaffordable over the past several years, as quoted in the report.

He pointed out that visits from low-income consumers “once again declined by double digits versus the prior-year period,” and added that purchases from middle-income consumers have recently improved, as quoted by CNN.

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Have These Value Deals Worked Before?

This isn’t McDonald’s first effort to shift price perceptions. The chain previously introduced a $5 value meal and a “buy one, get one for $1” deal, but results were mixed, according to the report. It wasn’t until a big summer push, including a marketing campaign around the “A Minecraft Movie” and new chicken strips, that the company began to see profits rebound, as per the CNN report.

Will Other Fast Food Chains Follow McDonald’s Lead?

Analyst Raymond James highlighted that it expects the deals to “move the needle and to likely be felt across the restaurant industry”, and given McDonald’s dominance, it might even set off another wave of deals among its competitors, as reported by CNN.

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FAQs

When do McDonald’s Extra Value Meals start?
Today. The new deals are officially rolling out now at participating locations.

How long will the Extra Value Meals be available?
It is expected to stick around through the end of the year, but availability may vary, as per the CNN report.