Royal Enfield is shifting gears into e-commerce.

For the first time, the iconic motorcycle maker will sell its entire 350cc range on Flipkart, beginning September 22, 2025.

The move brings Royal Enfield closer to digital-first buyers across Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.

The Bullet 350, Classic 350, Hunter 350, Goan Classic 350 and Meteor 350 will be listed on Flipkart across five cities mentioned above. Delivery and after-sales service will remain with Royal Enfield’s authorised dealers, the company said.

Customers buying via Flipkart will also get full GST benefits applicable from September 22, the company said. In line with the latest tax reforms, the motorcycle brand has announced price cuts of up to Rs 22,000 across its bestselling 350cc lineup.

Also Read: Royal Enfield Classic, Hunter 350 and more get cheaper as co slashes prices up to Rs 22,000 after GST 2.0

Commenting on the tie-up, B. Govindarajan, Managing Director - Eicher Motors Ltd. & CEO - Royal Enfield, said the bike-maker's mission has always been to make the pure motorcycling experience accessible to more riders.

"Partnering with Flipkart allows us to meet today’s digital-first customers where they are requiring a simple, convenient way to explore and purchase their motorcycles online. Currently available in five cities, and more coming soon, we are providing flexibility & convenience in the purchase journey, while ensuring the final handover through our authorised dealer partners keeps the experience personal, seamless, and true to Royal Enfield. This is yet another step forward in making the joy of owning a Royal Enfield motorcycle more accessible to every enthusiast,” he said.

This marks the first time a mid-size motorcycle brand in India is offering direct e-commerce sales of an entire portfolio, a move expected to resonate with younger buyers who prefer “clicks over showrooms.”