The central government recently announced a reduction in GST (Goods and Services Tax) rates on essential commodities, lowering prices on almost 99% of daily-use products. The move was aimed at bringing relief to households struggling with rising living costs. However, many consumers have reported that some retailers and online sellers have yet to pass on this benefit, continuing to charge the old, higher prices.
To address this issue, the government has made it easier for citizens to file complaints against businesses that fail to reduce prices in line with GST cuts. From helpline numbers to WhatsApp services and online portals, multiple channels are now available to ensure consumer rights are protected.
The Ministry of Consumer Affairs has activated several platforms where consumers can register complaints if they feel they are being overcharged despite GST reductions:
Toll-Free Helpline Numbers: You can dial 1915 or 1800-11-4000 to directly lodge a complaint with the National Consumer Helpline (NCH).
WhatsApp Service: Consumers can also send their complaints through WhatsApp at 8800001915.
Online Portal – INGRAM: The Integrated Grievance Redressal Mechanism (INGRAM) portal allows users to submit complaints online in 17 different languages. Once a complaint is filed, a unique docket number is issued, which can be used to track the progress of the case.
These options have been introduced to make the process fast, transparent, and consumer-friendly.
In its latest reform, the government streamlined GST into just two main slabs — 5% and 18%, replacing the earlier four-tier system. This change was expected to significantly lower the prices of everyday goods.
Several major companies have already reduced the prices of their products to comply with the new tax structure, ensuring that the benefits directly reach end-users. But not all sellers have followed suit, which is why strict monitoring and complaint mechanisms have been introduced.
By filing complaints against unfair pricing, consumers not only safeguard their own rights but also help the government enforce transparency in the market. Authorities have emphasized that it is both a right and a responsibility for citizens to report violations when sellers do not pass on GST-related benefits.
Filing complaints ensures that:
Businesses remain accountable for pricing practices.
The market maintains transparency in price adjustments.
Consumers receive the intended financial relief from government policies.
Without consumer participation, dishonest practices can continue unchecked, leading to inflationary pressures despite government efforts to control costs.
The government has urged all citizens to remain vigilant and proactive. It continues to closely monitor market pricing and has set up systems for quick redressal of grievances. Officials have also warned businesses that failing to comply with GST reductions could result in strict action, including penalties.
For consumers, the message is clear: if you notice that shops, supermarkets, or online platforms are still charging higher prices despite GST rate cuts, you should not ignore it. Instead, make use of the helplines and digital platforms provided by the government.
The recent GST rate cut is one of the most significant tax reforms aimed at reducing the financial burden on ordinary citizens. But the success of this measure depends on businesses complying with the new pricing rules and consumers actively reporting discrepancies.
By empowering people with multiple channels of complaint, the government has ensured that no consumer feels helpless in the face of unfair practices. If shops or online retailers are still charging you more, filing a complaint is both your right and your duty.
With stronger consumer awareness and strict regulatory oversight, the benefits of GST reduction can truly reach every household.
