In Vietnam, Hanoi stands out for this segment, offering a rare mix of modern urban convenience and deep cultural heritage.

According to the Global Business Travel Association (GBTA), more than 60% of young business travelers now extend trips to experience local culture. Beyond conferences and meetings, they look for time to relax, sample regional cuisine, visit landmarks, and wander historic neighborhoods.

As Vietnam’s political, economic, and cultural capital, Hanoi is uniquely positioned to serve these needs. A visitor might spend the morning at a seminar downtown, then spend the afternoon circling Hoan Kiem Lake, stopping at Ngoc Son Temple, or sipping Hanoi’s signature egg coffee.

For bleisure travelers, accommodation must do double duty: an efficient workspace and a restorative retreat. High-speed Wi-Fi, 24/7 services, and quiet corners for focus are essential, as is an environment that lets guests switch seamlessly from “work mode” to “relaxation mode.”

A green corner at a coffee shop in Hanoi. Photo courtesy of Rey Hotel

Located on Ly Nam De Street, Rey Hotel has emerged as a favored choice for this balance. The property pairs refined, comfortable design with abundant natural light and a calm ambiance. Its leafy courtyard garden, a rarity in the Old Quarter, offers a tranquil spot to read, recharge, or reset between meetings.

Hanoi’s cultural richness amplifies the appeal. From most central hotels, guests can stroll the Old Quarter’s lively streets, browse Dong Xuan Market, and savor classics such as pho and Good cha. Evenings bring a gentler rhythm: a lakeside walk or a turn through the weekend pedestrian zone reveals a city that is vibrant yet timeless.

Sustainability also shapes the bleisure trend. Travelers increasingly favor eco-friendly stays and green spaces that support well-being. With its harmony of nature, heritage, and urban energy, Hanoi delivers a complete package for both productivity and renewal.

Experts note that bleisure is evolving from trend to lifestyle. For Millennials and Gen Z seeking balance between career growth and meaningful experiences, Hanoi offers a compelling edge.