Indian tech company Zoho Corporation has made a big step in the world of instant messaging through its native messaging app Aarattai. “Arattai” – which in Tamil means “conversation” – has been introduced in India’s technical scenario as an alternative to big foreign services like WhatsApp. This effort of Zoho is considered an important initiative towards self -reliant India and data sovereignty.

What is the special thing of Arattai?

Arattai has been developed with Zoho’s technical expertise and commitment to data privacy. This application led by ZOHO’s CEO Mr. Sridhar Venu has been designed keeping in mind the needs of Indian users.

Main characteristics:

End-to-end encryption: The entire interaction to ensure the confidentiality of the chat is end-to-end encrypted.

Clean and user-friendly interface: The interface is simple and advertising.

Indigenous Server: Data is stored in India itself, giving priority to the privacy of users.

Free voice and video calling: High quality calling facility without any interruption.

Facilities like group chat, file sharing and stickers are also available.

How legitimate comparison with WhatsApp?

WhatsApp has millions of users in India and has been in place as the most trusted instant messaging app over the years. In such a situation, it is not easy for any new app to make it to the market. But the special feature of Arattai is that it is fully developed by the Indian company, and users’ data is stored and controlled within India.

Experts believe that many Indian users can turn to local options due to increasing concern over data privacy and policy disputes of social media companies. In such a situation, Arattai can win people’s trust due to its reliable and transparent platform.

Another step towards ‘Made in India’

This app of ZOHO is in line with Prime Minister Narendra Modi’s campaigns like ‘Make in India’ and ‘Digital India’. While there is talk of promoting self -reliance in the country, indigenous applications like Arattai are positive signs in that direction.

What does the market say?

Currently Aarattai is launched in beta testing mode, and is being made available on both Android and iOS platforms. According to the initial review, the app works smooth and does not spend much battery.

However, Zoho will now have to pay attention to large -scale marketing, feature expansion and user base construction so that it can compete with veterans like WhatsApp, Telegram and Signal.

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