Citizen Solar has signed actor Pratik Gandhi as brand ambassador, in a move signalling that the Gujarat-based company is now a nationally-acknowledged name in clean energy.

This partnership extends beyond branding, reflecting the company’s growing influence in solar panel manufacturing and in the renewable energy sector as a whole. Citizen Solar has also unveiled a new logo, with a new identity that appears lighter, brighter, and more connected to the everyday lives of peopleFor a company that has been steadily supplying high-quality solar modules and turnkey solutions, the move is less about glamour and more about building trust.

Selecting Pratik Gandhi was easy for Citizen Solar. The actor is a rare combination of humility and charm, with convincing performances that blur the boundary between his characters and his off-screen personality. One may assume that the reason behind this decision is that he is now a household name due to his critically acclaimed role in Scam 1992; however, the real story is how he rose steadily from Gujarati theatre to national recognition. People relate to that journey, which involves patience, discipline, and talent..

"Pratik represents honesty, hard work, and responsibility; qualities we admire and make the foundation of Citizen Solar. We are more than a technology pitch. Our mission is to inspire conversation around things that affect daily life,” said a company spokesperson.

For Pratik Gandhi, the partnership goes beyond endorsement.

“Sustainability isn’t optional anymore. It’s something we all have to take seriously,” Gandhi said. “What I liked about Citizen Solar is that its approach isn’t only about big numbers or large projects. It’s also about making clean energy accessible to families and small businesses. That makes the mission personal.”

India’s renewable energy sector is at a crucial stage. With government backing, the industry has gained strong momentum. The focus now must be on creating more awareness so that this progress reaches people everywhere and drives long-term change. Many households and small-scale industries remain hesitant because they are uncertain about how solar can address their everyday needs.

This is precisely where Citizen Solar feels Pratik Gandhi will make an impact. Gandhi’s relatability is apt for turning solar energy from an elaborate idea to something that can be familiar, practical, and easily imagined as part of their own homes.

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