Entertainment major Balaji Telefilms has partnered with Eloelo Group’s Story TV, a micro drama platform with over one crore users, to create short-form, mobile-first shows aimed at digital audiences.

The partnership will develop a slate of titles across genres and languages, featuring original stories and talent tailored for vertical video formats.

Saurabh Pandey, Founder and CEO of Story TV, said the collaboration would help expand the micro drama category in India.

“We are delighted to partner with Balaji Telefilms to reimagine the Indian micro drama ecosystem with a line-up of stories and characters that will be industry firsts,” he said. “Micro dramas could become a $5 billion market in the next three years, and our partnership with Balaji will help build this category further.”

Ekta Kapoor, Joint Managing Director of Balaji Telefilms, said the partnership would open new avenues for short-form storytelling. “Our alliance with Story TV sets the stage for fresh, fast-paced storytelling,” she said.

Balaji Telefilms, known for its long-running television serials and digital originals, will bring its creative expertise and production experience to the collaboration.

Sanjay Dwivedi, CEO of Balaji Telefilms, said the move aligns with changing viewer habits. “Micro dramas are short, impactful, and designed for today’s mobile-first viewers,” he said. “This collaboration allows us to extend our storytelling into a new format that connects with digital audiences.”

The companies said the partnership marks one of the first large-scale efforts in India to build the micro drama format, targeting viewers who prefer quick, vertically shot video content.