In the 21st century, spirituality has found a new home online. From TikTok tarot to Instagram affirmations, millions have embraced digital spirituality as both personal practice and creative expression. Among these new spiritual entrepreneurs, Charlie Claire Burgess stands out as one of the most innovative voices — an artist, tarot creator, and storyteller who transformed their passion for symbolism and self-reflection into a thriving business that balances authenticity with enterprise.
Unlike influencers chasing algorithms, Burgess built something deeper — a creative ecosystem powered by art, storytelling, and conscious community. Their brand isn’t just about tarot cards or readings; it’s about empowering individuals to explore identity, creativity, and healing through an inclusive, accessible, and ethical lens.
This article takes you inside the business model of Charlie Claire Burgessbreaking down the exact mechanisms — from Patreon to publishing deals — that power their globally recognized tarot empire.
Charlie Claire Burgess first emerged as a distinctive presence in the spiritual arts world through their visionary approach to tarotfusing queer identity, social consciousness, and artistic symbolism. Their brand quickly resonated with a new generation of tarot enthusiasts seeking inclusivity, representation, and self-expression.
By positioning themselves not merely as a “tarot reader” but as a creative educator and cultural bridgeBurgess transcended the traditional boundaries of spiritual work. They understood early that tarot could live as both a reflective tool and an artistic medium — allowing their brand to evolve far beyond one-on-one readings.
This creative positioning set the stage for a business model rooted in education, publishing, design, and digital community-building — where tarot becomes both art and livelihood.
At its heart, Charlie Claire Burgess’s business thrives on a diverse ecosystem of creative revenue streams. Rather than relying solely on personal readings, Burgess built a model that integrates multiple income sources — from digital memberships to published works and creative collaborations.
Their success illustrates how tarot, when combined with storytelling and design, can become a scalable business rooted in purpose.
Early in their career, Charlie offered private tarot readings — intimate, one-on-one sessions that helped clients navigate emotional and creative blocks. These readings served as both income and brand researchrevealing what their audience most needed: affirmation, creative empowerment, and psychological insight.
Over time, however, Burgess transitioned from individualized readings to group workshops, digital classes, and recorded sessionsleveraging time more efficiently while reaching global audiences. This evolution from service-based to scalable offerings reflects a common entrepreneurial shift — moving from trading time for money to building intellectual and creative assets.
One of the cornerstones of Burgess’s business is Patreona subscription-based platform where followers support creators with monthly contributions. Through Patreon, Charlie built a loyal, paying community that receives exclusive tarot content, classes, creative prompts, and behind-the-scenes insights.
This model not only provides consistent recurring incomebut it also strengthens the emotional bond between Burgess and their audience. Patreon members don’t just consume content — they participate in the creative process, turning followers into stakeholders in the brand’s evolution.
In addition, Burgess has developed online courses and workshops — often themed around creativity, tarot symbolism, or personal transformation. These educational offerings expand accessibility while providing a scalable digital product that generates income without constant live sessions.
Beyond digital subscriptions, one of Burgess’s most significant revenue pillars is their publishing work. Through books and tarot decks, they’ve translated their philosophy into tangible products that reach a global audience.
Burgess is best known as the creator of The Fifth Spirit Tarota groundbreaking deck celebrated for its inclusive imagery and emotional depth. This deck not only resonated spiritually but also commercially — becoming a staple in modern tarot collections worldwide.
Decks like The Fifth Spirit function as both creative expressions and passive income sources. Once published and distributed, they continue generating royalties through ongoing sales. For Burgess, each deck is also a branding statement — reinforcing their identity as a designer, artist, and teacher of inclusive tarot philosophy.
In addition to solo projects, Burgess engages in collaborations with publishers, artists, and spiritual creators who align with their values. These partnerships often blend creative and commercial goals — such as co-authored projects, limited edition prints, or brand partnerships promoting mindfulness and self-expression.
Such collaborations extend their reach while preserving the ethical and inclusive spirit of their work, ensuring that financial growth aligns with personal and social values.
Charlie Claire Burgess also maintains a strong digital media presenceusing YouTube, podcasts, Instagram, and newsletters to reach global audiences. Their podcast, The Word Witchbecame an early hub for conversations about tarot, creativity, and identity — blending insight with education.
Through these platforms, Burgess has created a content ecosystem that functions as both marketing and community-building. Each video, podcast, or post not only shares ideas but subtly promotes products, workshops, and courses — creating a flywheel of engagement and revenue.
What makes Burgess’s digital influence so effective is their authenticity. They speak openly about identity, transformation, and creative challenges, inviting audiences into genuine dialogue rather than sales pitches.
This psychology of authenticity builds trust — the cornerstone of modern influencer economics. Followers feel emotionally invested, making them more likely to support Burgess through Patreon, buy their decks, or enroll in workshops.
In a digital landscape often criticized for commercialization, Burgess stands out for their commitment to ethical entrepreneurship. Their brand embraces conscious capitalism — earning income through alignment, transparency, and community care.
Burgess often emphasizes accessibility, offering sliding-scale pricing for classes and open educational resources. This balance between sustainability and inclusivity reinforces their reputation as a trustworthy, values-driven creatorattracting an audience that shares those principles.
Their approach reflects a growing trend in the spiritual economy — where audiences seek not just readings or tools, but ethical frameworks for consumption.
While rooted in Western esotericism, Burgess’s work reaches audiences far beyond national boundaries. Their decks, courses, and online content appeal to a global community seeking authenticity and representation.
Through digital accessibility, social media storytelling, and thoughtful design, Burgess has built a globally resonant brand — one that bridges cultural differences through universal themes of self-discovery and belonging.
This global reach also enhances revenue sustainability. International sales, online courses, and streaming content allow Burgess to earn income across time zones and markets, insulating their business from regional fluctuations.
Looking ahead, Burgess’s model offers a blueprint for how spiritual creators can future-proof their work. By prioritizing digital education, passive income streams, and ethical scaling, they’ve positioned their brand for longevity in an evolving digital economy.
Emerging opportunities — such as interactive tarot apps, online academies, or retreats — could expand their influence even further. Yet, the core of their sustainability lies in adaptability: blending art, authenticity, and technology in ways that stay true to their purpose.
Charlie Claire Burgess exemplifies a new kind of creative entrepreneur — one who blurs the boundaries between spirituality, education, and artistry. Their business model teaches us that success in spiritual entrepreneurship isn’t about virality; it’s about vision, ethics, and connection.
In many ways, Burgess runs not just a tarot brand, but a creative studio for consciousness — producing intellectual, artistic, and emotional work that serves a global audience. This evolution may well point to the future of the spiritual industry, where creators become educators, publishers, and culture-makersall grounded in integrity.
Charlie Claire Burgess’s success story is more than a tale of tarot — it’s a case study in how creativity, ethics, and entrepreneurship can coexist in the digital era.
This article has been curated for informational and educational purposes to tarot readers and the business aspects of spiritual entrepreneurship. Business Upturn makes no representations or warranties regarding the accuracy, completeness, or reliability of the information provided.
