Atlee new ad Ching’s Desi Chinese campaign: Blockbuster filmmaker Atlee, who has given record breaking films like Jawan, Bigil and Mersal, is now making his grand debut in the world of advertising with the explosive ad film Agent Ching Attacks. This is being said to be the biggest ad campaign of Ching’s Desi Chinese till date.

Superstars Srileela and Bobby Deol will also be seen in this film along with Ching’s famous brand ambassador Ranveer Singh. Agent Ching Attacks is filled with Atlee’s signature style, stunning visual effects and thrilling action. Made with great teamwork, this film is all set to break the internet!

Director Atlee said, “For me, love is the secret ingredient. Chings wanted to create something that India could not only see, but also feel and love. That’s why I said yes to doing my first ad. Ranveer’s energy, Bobby sir’s magic and Sreeleela’s freshness, we have created it from the heart. Now it’s the audience’s turn to feel it.”

The new Ching’s Desi Chinese ad truly blurs the line between ad and cinema. This is such a tremendous 8-minute experience which is filled with drama, comedy, action, music and complete masala, which gives goosebumps after watching it.

Ranveer Singh is back in his most powerful avatar yet as Ranveer Ching and he said, “Ching’s was one of the early brands in my career… Our partnership is over ten years old now. In every campaign, we have raised the bar and created something new, unique and memorable. Creating characters that have become a part of pop culture, dialogues that resonate, and content that resonates.” Sets the benchmark. I am extremely happy that with Atli sir, Bobby sir, Sreeleela and our super talented team, we have done the biggest project till date. Now taste it… and remember, be it Bathinda or Beijing, there is only one king… Ranveer Ching!”

In this ad, Sreeleela has added a touch of glamor and Lord Bobby has increased the hotness! After blockbuster comebacks like Animal and The Bands of Bollywood, Bobby Deol has once again returned to the world of Ching with his signature style and swag.

Deepika Bhan, President, Tata Consumer Products, said, “At Ching’s, we believe that every meal should be a blockbuster – bold, flavourful and crazy spicy! The excitement has reached a new level with the return of Ranveer Ching. Even after five films, his energy has not diminished, but has only increased. This is our biggest and most explosive desi Chinese celebration yet. Which has spice, drama and lots of entertainment. Believe me, this one will really set it on fire!”

The film also features a fantastic soundtrack, including the famous anthem ‘My Name is Ranveer Ching’. It has been composed by Shankar-Ehsaan-Loy, sung by Arijit Singh, and has lyrics written by the great lyricist Gulzar Sahab. Now this song has been presented in a new style by Sai Abhyankar, which is already making waves everywhere.

Seriously, Ching’s Desi Chinese Agent Ching Attacks movie is really going to #AagLagaaDe. It’s a blast of excitement, flavor and blast that will make everyone go crazy!

Tata Consumer Products Limited brings together the major food and beverage companies of the Tata Group under one roof. It has a large portfolio of products such as tea, coffee, water, salt, pulses, spices, ready-to-eat meals and snacks. Its famous brands include Tata Tea, Tetley, Tata Coffee Grand, Himalayan, Tata Salt, Tata Sampann, Tata Soulful, Ching’s Secret and Smith & Jones. The company has a reach of more than 27.5 crore households and an annual turnover of approximately ₹17,618 crore. Along with India, it also has a strong presence in the international market.