The new UPI king is coming to defeat PhonePe-Google Pay, users will get huge benefits.
Samira Vishwas October 24, 2025 01:24 AM

Desk: Zoho Company has started ruling the world of Business Software, now it is entering the field of Digital Payment. To compete with big players like Google Pay and PhonePe, Zoho is soon launching a new app named Zoho Pay. This will not just be a separate app, but will also be in Zoho’s messaging app Arattai. Meaning, send or receive money while chatting, without changing the app. Both small business owners and common people will be happy with this.

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Sivaramakrishnan Easwaran, CEO of Zoho Payments Tech, said that its objective is to provide easy, secure and seamless transactions. Integrating into Arattai, the work can be done without leaving the chat window. Zoho already offers business payments and point of sale solutions. Now she wants to go deeper into this field.

Easwaran said that his fintech approach is going to grow gradually. Starting from payments, we will take it to lending, broking, insurance and wealthtech. Apart from Zoho Pay, a new invoicing and subscription management tool is also coming called Zoho Billing. Zoho is deeply connecting payroll with banks so that everything from payment collection to cash flow management and automated payroll is in one place. The goal is to create a connected financial system that works for both small businesses and consumers.

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