Organized by Estella Place managed by Keppel Mall Management (Vietnam) under Keppel Ltd., in collaboration with the Korea Trade and Investment Promotion Agency (KOTRA) and supported by the Consulate General of the Republic of Korea in Ho Chi Minh City, the 10-day festival served as a cultural and commercial bridge between Vietnam and Korea.

The opening ceremony on Oct. 17 welcomed distinguished guests including Kwon Tae Han, Acting Consul General of the Republic of Korea in HCMC; Jeong Joon Kyu, Director General of KOTRA HCMC; Yeon Song Heum, Director of the Gangwon-do Economic Promotion Agency Vietnam; and Lim Kay Siong, Head of Asset Operations Management, Vietnam, Real Estate, Keppel Ltd.

Designed like a cultural “flight,” the festival guides visitors through iconic Korean destinations such as Namsan Tower in Seoul, Cheomseongdae in Gyeongju, Gamcheon Culture Village in Busan, Phoenix Snow Park in Pyeongchang, and Jeju’s Dolhareubang statues. These installations double as Instagram-worthy check-in spots for Korean culture lovers.

Beyond the cultural program in the main atrium, the entire mall features exclusive shopping promotions throughout the festival.

Beyond cultural experiences, the festival offers a chance to shop for authentic Korean products at special prices at KOTRA booths. Photo courtesy of Estella Place

This year’s festival mascot, Ho-rang-ii — a friendly tiger symbolizing courage and peace — returned with a new look as a pilot and flight attendant, ready to “guide” visitors through their Korean journey. Rewards+ members who spent at least VND1 million could receive the limited-edition 2025 Ho-rang-ii plush toy.

Attendees could also enjoy Korean cultural activities including luggage-tag and velvet-flower workshops, K-pop cover dance performances, and a K-culture show, along with special booths featuring authentic Korean products.

See more information here.