Just as smartphone technology changes every year, changes in its look-and-feel are also becoming equally significant. Meanwhile, news to the color options of Apple’s upcoming flagship model iPhone 18 Pro is in the headlines. According to reports, this time black color can be completely eliminated and new and bold colors can be given place.

Rumors of new colors

According to industry sources and leakers, three new colors are prominently coming to the iPhone 18 Pro models — Coffee, Burgundy, and Purple. The coffee color is seen to be a deep, earthy brown-tone, while the burgundy is said to be a wine-looking shade of red-brown. Purple is also an old option, but this time it can take on a darker and warmer tone.

Apple’s color formula is changing like this

Interestingly, Apple is definitely abandoning the traditional black or gray neutral color options in this model. Sources say that the iPhone 18 Pro will not have a black variant again. This change is believed to be a part of the company’s branding strategy—where it is taking its premium Pro series towards a more fashion-sensitive, bold and different tone.

What does this change mean?

Style and prestige: Smartphones are no longer just communication devices; These have taken the form of fashion accessories. New color options can make them a statement piece.

Marketing Strategy: Standing out in appearance quickly catches consumers’ attention. Apple has introduced new colors in previous models, such as the iPhone 17 Pro, including “Cosmic Orange”.

A break from tradition: Ditching classic colors like black or gray is a big step for the company — it shows that Apple is now willing to break away from safe colors and embrace new trends.

When can it be launched?

According to leaks, the iPhone 18 Pro may be announced in Fall 2026. However, Apple has not confirmed any official information yet, so these details should be treated with caution as rumors.

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