This campaign honors the beauty, bravery, and creativity of Asians on the international fashion stage. In the promotional image, Thao wore a couture design by Japanese designer Miki Takane, symbolizing the intersection between elegance, inner strength, and Asian cultural identity.

Currently residing and working in New York, Thao balances entrepreneurship and the arts, working as a dynamic businesswoman and a model who frequently appears in international shows. She recently opened “The Journey Connecting Heritages—Ao Dai on the Heritage Road,” a landmark fashion show in New York celebrating 30 years of U.S.–Vietnam reconciliation and highlighting the beauty of the Vietnamese ao dai.

Last September, Thao released the book “The Elite Game”, where she recounts her journey of discovering willpower, leadership thinking, and human qualities. The book aims to support the young generation across all levels of education to find clearer direction and build purposeful and meaningful lives.

Le Phuong Thao wearing couture design by Japanese designer Miki Takane. Photo courtesy of Thao

“I feel incredibly fortunate and grateful to call both Vietnam and the United States home; to be loved and embraced by two countries, two hearts, and two continents,” Thao said.

According to her, success is not measured by titles or spotlights, but by the spread of inspiration and compassion. From fashion and business to education, she is gradually shaping the image of a global Vietnamese woman, where wisdom, gratitude, and the spirit of cultural connection combine to create lasting values.

Asian New York Fashion Week is a pioneering event dedicated to breaking stereotypes, honoring Asian designers, and spreading diverse voices within the global fashion industry.

Thao holds a master’s degree in luxury brand management from Regent’s University London (U.K.). Her academic achievements include being named among the top students of Regent’s University London in 2017 and giving the commencement speech at the University of Portsmouth’s graduation ceremony in 2016 for achieving the best student results.