Alison Hammond is hoping that this year's I'm A Celebrity camp will be free of any "rude" celebrities, as she gave her take on the first episode of the ITV series.

The This Morning star, 50, who made a late entrance into the ITV reality show in 2010, clashed with one of her campmates from the outset.

Appearing on spinoff show I'm A Celebrity Unpacked, following last night's launch, she reignited her feud with Happy Mondays singer Shaun Ryder.

"When I went in there, I'll never forget, I walked in and said the party's here with my Terry's Chocolate Orange and everyone was like (unbothered face),' she reminisced.

"Then, Shaun Ryder took an instant dislike to me. He was very rude!" She added, "So hopefully there are no Shaun Ryders in there."

Shaun was defended by his friend Leigh Francis, who insisted "he's normally really lovely", but Alison didn't seem convinced. The pair's feud dates back to her arrival at camp in 2010, when Shaun was immediately irritated by the prospect of another celebrity to socialise with.

"Oh, more f***ing people in the camp. And a loud person and a cheery person as well,' he complained in the Bush Telegraph, referring to her outgoing personality. "She's probably a really nice person, don't get me wrong. I like Alison," he conceded. "I like horse s**t in the country, but I don't want it in my living room."

"I just don't want to go through it. I've done f**k all for eight days except socialise. I'm about that far from f**king off."

Despite his frustrations, he remained in camp, even making it to the final before finishing as runner-up to the Queen of the Jungle.

He shared with the Daily Star at the time: "Ever since the jungle show, I knew Alison didn't like me. But fair enough, nobody has to like each other. It's not against the law.

"When we were in the jungle, I knew from day one that she didn't like me. On [that night] I was proved right."

Express has reached out to Shaun Ryder for a comment

I'm A Celebrity... Get Me Out Of Here continues tonight at 9pm