Axis Max: The implementation of an AI-powered Core-Converse email bot by Axis Max Life Insurance Limited (“Axis Max Life”/”Company”””), previously known as Max Life Insurance Company Limited, has greatly enhanced the customer experience by assisting in a 30% reduction in the time required to resolve customer email queries. This change guarantees quicker, more precise replies, reaffirming Axis Max Life’s dedication to providing policyholders with exceptional service and convenience.

Customers may now obtain pertinent replies much more quickly thanks to the AI-led technology, which automates up to 80% of customer email questions with 95% response efficiency. By integrating cutting-edge AI into its service architecture, Axis Max Life is improving operational agility, expediting response times, and simplifying query processing—all while preserving compliance and empathy via a human-in-the-loop approach for complicated circumstances.

“Our digital-first strategy is focused on creating transparent, faster outcomes for customers,” said Manu Lavanya, Senior Director and Chief Operations Officer, Axis Max Life…. Our clients are seeing real benefits from this Agentic AI-led change, which is providing quicker, more accurate replies and a 30% reduction in email resolution time. We are changing the policyholder experience by using AI at scale, in addition to streamlining processes. By bridging the gap between complexity and clarity, our project guarantees that service will continue to be user-friendly and effective as we expand.

In addition to advantages for customers, the change is improving internal processes. Axis Max Life’s long-term commitment to workforce enablement and continual improvement is seen in the upskilling and redeployment of staff to higher-value tasks when routine inquiries are automated.

Previously called Max Life Insurance Company Limited, Axis Max Life Insurance Limited is a joint venture between Axis Bank Limited and Max Financial Services Limited (“MFSL”). Through its multi-channel distribution, which includes agency and third-party distribution partners, Axis Max Life Insurance provides long-term savings life insurance options as well as complete protection. Through a need-based sales process, a customer-centric approach to engagement and service delivery, and skilled human resources, it has established its operations over the course of two decades. According to the FY2024–2025 annual audited financials, Axis Max Life has attained a gross written premium of INR 33,223 Cr.