Global pop icon Taylor Swift has taken fresh legal action in an ongoing trademark battle, asking the US government to step in over what she believes could confuse her fans.

According to reports, the 36-year-old singer has formally requested the US Patent and Trademark Office to block a bedding company, Cathay Home, from securing a federal trademark for the name “Swift Home.”

In a filing submitted on Wednesday, Swift argued that the company’s branding closely resembles her own signature-style logo, which she has carefully built and protected over the years. At the centre of the dispute is the design of the word “Swift” in Cathay Home’s logo. The company uses a cursive script with a wing-like swoosh at the end, a style Swift claims is strikingly similar to her well-known autograph.

Swift believes the similarities are significant enough to potentially mislead consumers. In her detailed objection, she stated that the stylised script font carries such strong fame and recognition that its use on household goods could “falsely suggest a connection” to her brand. In simple terms, she fears fans might assume she is behind the bedding line or has endorsed it.

Cathay Home’s “Swift Home” range includes everyday household products such as sheets, blankets, comforters, pillows, mattresses and bath items, categories far removed from music but still connected to lifestyle branding, an area where Swift has previously expanded her influence.

This legal step is part of a much longer trademark journey for the singer. Swift has been actively protecting her name and brand since 2014. In 2018, she officially registered a printed version of her name as a trademark, strengthening her legal position over commercial uses of “Taylor Swift.” Over the years, she has filed multiple trademark applications covering various versions of her name and signature, many of which were referenced again in her latest submission.

For Swift, protecting her name is not just about business — it’s about maintaining control over her identity and the trust she has built with millions of fans worldwide. As one of the most recognisable names in entertainment, even small overlaps in branding can carry major implications.

The dispute now rests with the federal trademark office, which will review both sides before deciding whether Cathay Home can proceed with the “Swift Home” registration.

While the case unfolds, it once again highlights how seriously celebrities guard their intellectual property in an era where branding extends far beyond music, film or sports.

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