Snoop Dogg has been cautioned that recreating the Hollywood success story of Ryan Reynolds and Rob Mac at Wrexham may prove more challenging than it appears. The American rap icon, who acquired a minority shareholding in Swansea City last July, is finally preparing to visit south Wales to watch his first home game against Preston North End later this month.
The 54-year-old has brought ambitious plans, vowing to lift the Championship outfit back into the Premier League and turn the Swans into a "global name." However, his investment is already being compared to the benchmark established in the north of the country.
Wrexham's celebrity-driven rise has seen them achieve a remarkable climb from the National League to the Championship via three consecutive promotions, creating a lofty standard that some reckon will prove tough to match at the Swansea.com Stadium. Former Premier League midfielder Jeff Hendrick understands exactly what's required to compete at the highest levels of British football.
The 79-cap Republic of Ireland international, who recently retired following a career across the top flight and the Championship, reckons the superstar's arrival represents a huge boost for the league's visibility, but said the rapper faces a reality check.
Speaking to Fruity King, he said: "Publicity-wise, you see clubs and consortiums, including ex-NFL players, artists, and different people, getting involved and trying to buy clubs or be part-owners.
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"This is great for English football, as it brings media coverage and hype to certain clubs like Snoop Dogg has. It also attracts players because they will join clubs backed by big-name stars, knowing there will be financial backing. It can only be a positive thing.
"When you look at English football with its relegation and promotion, especially for American people who don't have that in their country, the highs and lows are a real pull. The financial benefits of reaching the play-offs or the Premier League are massive.
"However, it's also a wake-up call for those who might have thought they could just put their name to a club, attract players, and move up the leagues, like Wrexham. He's probably gone in at higher stakes and is getting to see what English football is all about."
Excitement is building ahead of Snoop's maiden visit to Swansea next Tuesday, February 24. During the star's appearance, he will be pitchside before kick-off to welcome supporters.
The four-time Emmy winner also intends to venture into the community to meet fans and soak up the city atmosphere.
Announcing his visit, he said: "I know it has been a long time coming, but I cannot wait to finally make my first visit to Swansea City and be among all the YJBs for our game against Preston.
"From the moment we talked about me becoming an owner, I have been looking forward to the chance to be with you all at the Swansea.com Stadium. I have heard so many great things about the atmosphere, especially when we play under the lights.
"When I watched the Wrexham game, where we showed we are the capital of Welsh football, the noise in the stadium sounded incredible even from over 5,000 miles away. I can't wait to be a part of it."