Racegoers are heading to Cheltenham in their droves today as the popular festival gets underway. Leading the style stakes today is fashion designer Jade Holland Cooper, who is wearing her new collection designed specifically with Cheltenham in mind.

The style guru is wearing the gorgeous Blackwatch check, which features a mix of dark navy and green. The Princess of Wales recently wore this exact print in a double-breasted coat.

Jade is wearing the Blackwatch tailored peplum jacket with statement gold buttons and a collarless neckline, so it can be layered with a blouse or rollneck jumper. She paired it with the matching maxi tweed circle skirt.

It comes as her Holland Cooper brand makes its debut as the Official Luxury Fashion Partner of The Jockey Club, cementing its place at the very forefront of British racing fashion.

Jade paired the gorgeous Blackwatch design with one of the brand's crisp white shirts, the unisex burgundy tie and gorgeous oxblood heeled boots. She accessorised with the Milan Shoulder bag in the matching burgundy hue.

Her full outfit is available to purchase online at Holland Cooper or at the Cheltenham Festival, at its boutique in The Orchard.

Holland Cooper is a British luxury fashion brand defined by heritage tailoring and modern design. The brand is one of Princess Catherine's favourites, as she often steps out in their signature coats and blazers, and other well-known celebrities, including Zara Tindall, Amanda Holden and Claudia Winkleman.

The princess has worn the chic Blackwatch check coat a number of times, most recently in December 2025 when she visited the Ever After Garden. She's also worn it for engagements in Merseyside in January 2023 and at a tree dedication ceremony to mark thhe memory of Queen Elizabeth II in December 2022.