OnePlus is exiting offline retail in India, asking partner-run stores to shut operations with March 31 as the final billing date. The brand will shift to a direct-to-consumer, online-first model, retaining only three company-owned outlets. It will expand after-sales support via Oppo, increasing service touchpoints across 500 cities.

OnePlus is pulling out of offline retail entirely in India, asking partner-run exclusive brand stores across the country to shut down operations, with March 31 set as the final billing date. The development marks a sweeping strategic pivot for the brand as it moves to a direct-to-consumer, online-first sales model.

Only three outlets will stay

Only three company-owned outlets - in Hyderabad, Chennai, and Bengaluru - are likely to remain operational after this transition, several media reports suggest. Distributors in the general trade channel have also been informed of the March 31 billing deadline, effectively signalling the end of OnePlus's offline retail chapter in India.

Oppo to power after-sales service