Back in 2014, a bit of banter between two boys in the jungle sparked a full scale bullying row. Former footballer Jimmy Bullard, who will make his debut on I'm A Celebrity All Stars next week, was accused of repeatedly picking on his fellow campmate Jake Quickenden. Jake, 37, who has teamed up with WaterWipes for the launch of The Wipe Up Dance song, was fresh out of The X Factor when he appeared on I'm A Celeb and faced repeated jabs from camp joker Jimmy, 47, about how he'd managed to bag a place on the show.

"Why the f**k are you in here? What are you? What sort of skill have you got?," he said to Jake. From what fans saw, the TV personality sat back and took the stick - but that is far from how it all went down. Fans were less forgiving towards Jimmy, and he ultimately became the first contestant eliminated, despite being the season's primary source of entertainment.

It was clear many didn't understand the relationship the pair shared, with Jake quick to clarify that their interactions were nothing more than banter between two mates.

Speaking to the Daily Express, Jake said: "It was mad. I absolutely love Jimmy and he was my best mate in there. All we did all day was take the p**s out of each other.

"I think it actually started because I said that he was built like Mr Burns from The Simpsons so then he started giving me loads of s**t, but obviously in the edit, they didn't really show me saying anything back."

Jake continued: "It looked like I was sat there taking it. If you haven't been in a football changing room and you don't know how harsh it can get... One of the first things Jimmy said to me was that nothing was off the table.

"He was like, 'If you want to come for my family, come for my family. I won't take offence.' I knew it was a different level - premiere league football, they obviously just take the mick all day.

"So when he was saying, 'Who are you? You're not even a celebrity. You've only just done X Factor', I was laughing! I think it's because he kept such a straight face saying it, people took it the wrong way."

Following Jimmy's exit from the jungle, he was forced to clarify his behaviour towards Jake. But like Jake, he insisted it was "pure banter" and felt he could push boundaries with him and Carl Fogarty, who went on to win the show.

Jake added: "I felt bad for him because he was my best mate in there. He was so entertaining and funny. I loved waking up with him."

This time around, Jake hopes Jimmy gets further in the competition this time and "of course" would love to see him win it.

12 years on, Jake has now partnered with WaterWipes for the launch of a catchy new song that has been scientifically designed to capture babies' attention through tempo and rhythm and create positive associations and joyful bonding moments during nappy changes and clean-up.

A long user of WaterWipes, Jake shared how The Wipe Up Dance has already reduced the stress on his experience with nappy changing, particularly with his one-year-old son, Kit.

Jake said: "Since I've had Kit, I've never known a baby so hard to change. It's like wrestling a crocodile. He does not sit still. Then when I introduced him to this song, he actually listened to it.

"He actually calmed down and I managed to change his nappy. I wasn't stressed, he wasn't stressed. The song is so catchy and it's short and the nappy change is done in 30 seconds if the baby stays still."

Jake, also a father to Leo, five, and stepfather to Freddie, 12, hopes The Wipe Up Dance song will help relieve stress on parents when it comes to nappy-changing time.

"Nappy changing is such a bonding moment. I think sticking that song on and making something fun is just so much better than trying to wrestle your baby. They're getting stressed, you're getting stressed. This song makes such a huge difference and I use it so regularly now," the singer added.