The central government is now preparing to further tighten hallmarking regulations to ensure the purity and transparency of gold jewelry. Accordingly, the use of a unique identification number (HUID) will be mandatory for each item. This aims to curb counterfeit goods and further clarify identification.

Identification numbers cannot be reused.
A Mint report, citing sources, said that under the new system, each piece of jewelry will be assigned a unique identification number based on its design, size, and other features. This number cannot be reused under any circumstances, even if the jewelry looks similar.

Furthermore, once the jewelry is melted, the unique identification number assigned to it cannot be reused for any other product. This will prevent counterfeiting or misuse of the certificate. Furthermore, it will strengthen consumer confidence and increase transparency in the market.

Why is this decision being taken?
This decision comes after increasing complaints that jewelry purchased with a specific hallmark ID and purity level later turns out to have different purity. It has been discovered that the same unique ID is being used for different purposes. However, the total number of complaints has not been disclosed.

Industry support
Sandeep Kohli, CEO of Indriya, a company owned by Aditya Birla Jewellery, said that this initiative is being launched in partnership with corporate jewellers and will gradually be expanded across the entire jewellery ecosystem. This approach will completely reduce the risk of our product HUID numbers being copied or misused by third parties. Images of the hallmark marks will be uploaded to their platform. In the future, it will be possible to identify fake or counterfeit marks with the help of artificial intelligence (AI).

PC: SaamTV