Indian fitness brand Beast Life sparked viral buzz after announcing a supposed “protein condom,” leaving social media amused and skeptical. Founded by Gaurav Taneja, the brand’s stunt is widely suspected to be an April Fools’ prank. The campaign mirrors past unconventional marketing moves, including Billy Boy’s privacy-focused Camdom app launch

The world of fitness marketing has seen everything from protein-infused snacks to performance supplements, but a recent announcement by Indian fitness brand Beast Life has taken social media by surprise. The company introduced what it described as the “world’s first protein condom,” instantly sparking curiosity, humour, and skepticism online.

A launch that made everyone look twice

The brand, founded by popular fitness influencer Gaurav Taneja, shared the product announcement through Instagram with a playful caption hinting at an upgrade in “night performance.”

While the post appeared promotional, many viewers struggled to determine whether the product was genuine or simply a clever publicity stunt. Within hours, the campaign gained massive traction, spreading across social media platforms and drawing thousands of reactions.