Disney plans to cut 1,000 jobs, WSJ reports
Reuters April 09, 2026 10:57 AM
Synopsis

Walt Disney is set to lay off as many as 1,000 employees in the coming weeks. Many of these job cuts will impact the company's marketing department. This move is part of a broader plan to reduce expenses. The initiative, code-named Project Imagine, aims to streamline marketing operations. The layoffs represent less than one percent of Disney's total workforce.

File photo: A Walt Disney World entrance sign is seen in Orlando, Florida, U.S. October 8, 2024.
Walt Disney is planning to cut as many as 1,000 positions in the coming weeks, many of which will be made in the company's marketing department, ‌the ⁠Wall Street ⁠Journal reported on Wednesday, citing sources.

The Journal said that plans for the coming job cuts began before Josh D'Amaro assumed his new role as Disney's chief executive officer in ⁠March.

Oracle layoffs 2026: How much will the US tech firm pay to laid off workers in India and US as compensation?

The planned ‌layoffs could affect less than 1% of its total ⁠employees. Disney employed about 231,000 people as of the end of fiscal year 2025.

Disney's newly appointed chief marketing officer, Asad Ayaz, also plans to unite the company's marketing group and reduce expenses under ‌code-named Project Imagine, the report added. Ayaz began to oversee a newly created ⁠company-wide marketing organization in January.

Reuters could not immediately verify the report. Disney did not immediately respond to a Reuters request for comment outside regular business hours.
© Copyright @2026 LIDEA. All Rights Reserved.