'I thought my profile was strong': IIM-Ahmedabad graduate shares the CV strategy that finally got her a job
ET Online May 20, 2026 01:57 PM
Synopsis

An IIM Ahmedabad graduate faced months of job application silence in London despite a strong resume. Annapoorna Virdi realized her CV wasn't being effectively read by modern hiring systems, which heavily rely on ATS and precise role matching. She developed a "CV operating system" to tailor applications, leading to significant callbacks and a job offer.

An IIM-A graduate shared a video explaining the “CV operating system” she believes finally helped her crack the job market. (Istock- Representative image)
There was a point when even an impressive resume stopped feeling reassuring for an IIM Ahmedabad graduate applying for jobs in London. Despite more than a decade of experience across consulting, startups, and creative industries, the applications kept disappearing into silence. No calls. No interviews. No feedback. What made the experience more frustrating was that she genuinely believed her profile was strong enough to stand out. But after months of rejection and confusion, she realised the problem was not necessarily her experience. It was the way her CV was being read.

Annapoorna Virdi recently shared a video explaining the “CV operating system” she believes finally helped her crack the London job market after months of failed applications. Speaking about the difficult period, she said she spent months applying to roles only to be met with “dead silence,” something that completely confused her because she refused to believe that her decade-long professional journey had “no takers.”

Breakthrough

According to Virdi, the breakthrough came only after she stopped assuming that a strong educational and professional background alone would automatically attract recruiters. She explained that after experimenting with multiple resume versions and refining her process extensively, she eventually “cracked the code.” The system she built later became a structured document that she now considers her personal intellectual property.

The results, according to her, were dramatic.

The outcome

After changing her approach, she reportedly started receiving more than 15 callbacks, reached multiple final interview rounds with organisations she actually wanted to work with, and eventually accepted a job offer in London.


In an interview with the Financial Express, Virdi opened up further about why the experience shook her confidence initially. She said she entered the London job market believing her credentials would naturally translate into opportunities. With experience spanning consulting, startup ecosystems, and creative sectors, she felt her profile was objectively strong. She added that the self-doubt only emerged because of the prolonged silence from recruiters.

London vs India hiring system

Over time, however, she realised that the hiring ecosystem in London functioned very differently from what she had experienced in India. According to her, strong qualifications alone do not guarantee interviews anymore because hiring systems today rely heavily on referrals, applicant tracking systems, and extremely precise role matching before a recruiter even sees a resume.

She explained that one of her biggest mistakes was assuming “a strong CV would travel.” What she had not fully accounted for, she admitted, was how aggressively resumes are filtered by automated systems long before reaching human recruiters.

Virdi emphasised in the interview that modern hiring increasingly requires applicants to optimise resumes not just for recruiters but also for ATS software that scans applications for relevance, keywords, and alignment with specific roles. For her, the biggest mindset shift came when she stopped treating her CV as a record of everything she had done professionally. Instead, she began seeing it as a carefully crafted argument explaining why a very specific version of her experience matched a very specific role.

The next thing that she changed was not to apply broadly to dozens of openings. She became far more selective and intentional. She tailored applications with precision instead of volume. Her story quickly resonated online because it reflects a growing frustration many professionals face globally, especially in an era where AI-powered hiring systems increasingly shape recruitment outcomes.
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