Months after closing its Series A funding round, quick commerce startup FirstClub has now raised $55 Mn (around ₹512 Cr) as a part of its Series B funding round co-led by Peak XV Partners and Sofina. Existing backers Accel, RTP Global and Paramark Ventures also participated in the round.

FirstClub founder and CEO Ayyappan R told Inc42 that the fresh capital will be deployed in opening more stores across its Bengaluru and Hyderabad, along with expanding its footprint across other cities. FirstClub currently operates 24 stores, including three recently launched outlets in Hyderabad. 

Additionally, the startup also plans on setting up large warehouses to service these stores. A portion of the capital will also go in category expansion with focus on home and kitchen, utensils, general merchandise, and gifting over the next three months.

Founded in 2024 by former Cleartrip CEO Ayyappan, FirstClub delivers premium products in categories including F&B, grocery, health and supplement, home and kitchen with a 20-25 minute delivery span. The platform went live in July 2025.

The startup claims to be running regular tests on groceries and lab tests on everyday items such as milk, atta, paneer, dals, and more before listing it on the platform. In the past, FirstClub has been termed as a “member-first quick commerce platform”. 

However, the platform has not kicked started its members program yet.

“We haven’t launched a membership programme yet, but that’s something we’ll be introducing soon. That said, the platform won’t be exclusive to members. Everyone will continue to have access. Our aim is to make the membership so compelling, with meaningful benefits and value, that signing up feels like a no-brainer for our customers,” Ayyappan told Inc42.

The startup claims to be verifying the claims of the seller and then allowing the product into its warehouses. As per the founder, the product goes through multiple checks at the warehouse before being passed on ahead in the supply chain. 

Speaking on the perishable products, FirstClub is prioritising product quality over cost savings, especially for temperature-sensitive items like dairy products. 

“We are the only ones to use a cold chain friendly bag to go and put the product. Since dairy products can be affected by bacterial growth when exposed to regular temperatures, we put all dairy products inside the cold bag and then we send it to the consumers,” Ayyappan said.

He further claimed to have a monthly retention rate of 60% on FirstClub’s platform. In the premium product delivery side, the startup competes with the likes of FreshToHome and Nature’s Basket.

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