DENPASAR – Welcoming the excitement and energy of the 2026 FIFA World Cup, De Berry Beerhouse Denpasar is gearing up to delight football fans in Bali by organizing a series of public viewing (nobar) events.

Interestingly, for this major global tournament, the management is not only focusing on local supporters but is also openly targeting Bali’s abundant tourism market.

De Berry’s management is now setting its sights on international tourists whose home countries are participating in the world football championship, including fans from the Netherlands, Brazil, and Australia.

To attract these foreign visitors, a massive digital marketing campaign will be launched through social media platforms.

“Whenever there’s a big club match like Liverpool or Manchester United, foreign visitors often show up because they find the information on social media. We make use of platforms like Instagram and Facebook for our promotions,” explained De Berry Denpasar Manager, Nyoman Kariadi, during an interview at De Berry Denpasar on Thursday, 4 June 2026.

“We’ll also add paid advertisements to expand our reach so that more international tourists know there’s a World Cup viewing venue here,” he added.

Nyoman admitted that this major initiative is expected to bring an instant boost to De Berry’s revenue throughout June.

The presence of both foreign tourists and local supporters is projected to fill early morning operational hours, which are usually quiet due to local religious festivities in Bali.

“We definitely have a target for increasing our turnover. June is a busy month in Bali, especially with the Galungan and Kuningan celebrations,” he stated.

“At the very least, these viewing events can help us add to our revenue during hours when we usually can’t operate at full capacity because people are busy with prayers,” he continued.

“So, we plan to fill that early-morning gap. Actually, if there’s a match at 10 or 11 in the morning, we can already serve customers since we open at 10 a.m., but the challenge is that the projector display isn’t sharp in daylight,” Nyoman elaborated.

Despite the strong ambition to attract international visitors, De Berry’s viewing schedule still faces time zone differences with the United States, Canada, and Mexico, meaning that most key matches will air in the early morning or morning hours in Indonesia.

“Most of the matches take place in the morning. This is a challenge since those hours aren’t as busy as the late-night sessions around 10 or 11 p.m.,” Kariadi said.

To address this, De Berry plans to be selective with which matches to broadcast during dark hours to optimize the projector and big screen quality in the front area.

Matches starting around 3 or 4 a.m. will still be shown, while those airing after 9 a.m. will likely be skipped due to sunlight interference.

To ensure the safety of both local and international fans attending the events, management confirmed that all broadcasting license requirements were completed as early as April.

Additionally, the viewing area, which can accommodate up to 100 guests, will implement a closed-area system to control crowd entry and prevent potential clashes between supporters.

During the initial tournament phase, visitors can simply walk in and order from the regular menu, with drink prices starting at Rp25,000.

However, a stricter regulation in the form of a First Drink Charge (FDC) system will be introduced starting from the Round of 16 through to the final match, aiming to maintain a safe, relaxed, and orderly viewing atmosphere.